LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…
The Bay finds new fashion focus (Vancouver Sun) “Two years after Bonnie Brooks took over the helm of the Canadian heritage department store -several months after it was bought by U.S. real estate magnate Richard Baker – Brooks’s fashion focus has finally arrived.” How mobile has given rise to the omnipresent customer (Luxury Daily) “These new types of customers are no longer confined to a PC or laptop.
LONDON, United Kingdom — One never knows exactly what to expect from fashion month. Which designers will soar higher, which will stumble, and which will seemingly rise from the ashes? Four weeks of shows, parties and extravaganzas finally came to an end last Wednesday, and the answers to many of these questions have now been revealed. But of course fashion week isn’t just about shows and parties, it is also the time of year
Earning Her Stripes (WSJ Magazine) “From small-town roots in Indiana to the big time as head of Burberry, a $2 billion fashion empire and one of the most widely recognized brands in the world, Angela Ahrendts takes it all in her stride.” The Next Wave (NY Times) “It is not just six names who are making waves in New York, but an entire generation of designers who have the potential to transform what we think of as
Designers Show Off Less-Expensive Clothing (WSJ) “Almost every high-end fashion designer has been forced to cut prices or launch lower-priced collections since the economy tanked… [secondary collections] are creeping out of the showrooms and onto the runways this week.” Burberry’s conquest of cyber space (Telegraph) “We are now as much a media-content company as we are a design company, because
American Apparel: The public won’t wear it (Guardian) “[American Apparel] was now a vertically integrated company that seemed dedicated to getting women horizontal. It turns out that, even in the fashion business, there’s such a thing as too much sex.” Burberry: Runway to Checkout (NY Times) “Burberry plans to offer customers a substantial portion of its Prorsum spring 2011 runway collection — to be
Chanel’s luxury dream is turning to dust (Marketing Week) “According to the company’s 2010 estimates… [Chanel] lost 11% of its brand value over the past 12 months. It’s a rare glimpse into the actual state of Chanel’s brand health.” Chinese spending power underestimated, study says (Market Watch) “Chinese households have far more money than previously thought… property companies and even European
Burberry to buy out Chinese franchises (FT) “[Burberry] said it would buy out its Chinese franchises in a £70m deal that will see it take direct control of its 50 stores on the mainland. The deal came in the same week China reported 10.3 per cent growth in the past quarter.” Hello Tommy (Vogue.com) “Tommy Hilfiger is adding a new lifestyle label to its repertoire, entitled Tommy. Aimed at twentysomething men and
The hot spot for cool customers: Swedish label Acne (Independent) “Swedish denim label Acne – it stands for Ambition to Create Novel Expressions – is the latest coup de foudre of the fashion world… And it’s opening its largest store in London this week.” New Beirut Mall Aims to Be Luxury Oasis (WWD) “Beirut is embarking on a new era in retailing with the renovation and debut of the Souks shopping mall, a
Bonjour Couture (Vogue.com) “Just as Haute Couture Fashion Week begins the high fashion market has posted some very positive sales news. Top Parisian labels, including Chanel, Dior and Jean Paul Gaultier, have revealed a marked increase in both sales and demand.” Cosmetics from Burberry and Topshop (FT) “Fashion brands are often able to make that transition from clothes to fragrance, but with make-up it is harder.
Designers Pitch Brand New York (WSJ) “Young labels like the Row, Jason Wu, Nellie Partow, Waris Ahluwalia and Prabal Gurung are trumpeting their New York roots on apparel and labels in an effort to create a sartorial version of the locavore movement.” Burberry launches interactive ad campaign (Retail Week) “Burberry has developed an interactive digital advertising campaign for its Autumn 10 collection that allows
MILAN, Italy — This season, BoF dipped its toes a bit deeper into the waters of the Italian men’s fashion scene, starting with Pitti Uomo and moving on to fashion week in Milan. And, as the fashion circus moves on to Paris tomorrow, my fashion fantasies are still lingering on the outstanding presentation by Raf Simons for Jil Sander Spring/Summer 2011 at the stunning Villa Gamberaia just outside Florence. It might not have
MILAN, Italy — On Saturday, 19 June at 3pm Milan time, 2pm London time and 9am New York time, The Business of Fashion is pleased to bring you the livestream of the Burberry S/S 2011 menswear collection. BoF is one of the selected sites from around the world — and one of only a few sites based in the UK — to stream the show, which this season sees the launch of Burberry Acoustic, a new ongoing initiative with emerging British music