Digital Scorecard | Burberry 3D Live Stream

[caption id="attachment_10498" align="alignnone" width="500" caption="Burberry Autumn/Winter 2010 | Source: Burberry"][/caption] LONDON, United Kingdom — It was billed as the world’s first truly global fashion show, taking place on the penultimate day of London Fashion Week, beamed live in 3D to five global cities, and streamed to the rest of the world via 73 websites, including Vogue, Grazia and CNN, which all picked up the video feed in a global simulcast. It was undoubtedly the  most widely distributed fashion show a luxury brand has ever staged, potentially reaching an audience of more than 100 million users, according to Burberry CEO Angela Ahrendts. At first, I was disappointed that BoF had not been invited to attend the real event at London's Chelsea…

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McQueen brand to continue, PPR profits up, Burberry restructures in Spain, Alexa joy for Mulberry, London’s lights

Alexander McQueen Spring Summer 2010 | Source: style.com

Alexander McQueen label will survive (Times) “Alexander McQueen’s fashion label will live on despite the designer’s apparent suicide last week, it was announced this morning.” PPR full year net profit increases 7 percent (AP) “Retail-to-luxury group PPR SA reported a 7 percent increase in 2009 profits Thursday and said it is launching a sales offensive to boost revenues in fast-growing markets such as

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Pringle push, Luxury sales reveal confidence, Burberry 3D, Vuitton’s emotional intelligence, The meaning of green

Pringle thrown an £18m as it moves to recapture the luxury market (Guardian) “The wealthy foreign owners of Pringle of Scotland have pumped another £18m into the loss-making brand’s continuing attempt to become a Burberry-style luxury label… accounts show the company has received injections of £10m and £8m from its owners, Hong Kong textile dynasty the Fang family.” Luxury sales reveal return of confidence

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SJP for Halston, Burberry beats forecast, Zegna sees growth, Emotion in a digital age, EcoChic in Geneva

Burberry Spring/Summer 2010 | Source: Burberry

Sarah Jessica Parker partners with Halston (Times) “Sarah Jessica Parker and Halston may be banking on fashion sequels: The storied designer label reportedly has hired the “Sex and the City” star in a creative role for its newly announced Halston Heritage collection.” Burberry beats forecasts as luxury goods come back into fashion (Guardian) “Recession or no recession, it seems luxury goods are on the

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Sparkling BFAs, Neiman Marcus caution, Counterfeit crackdown, Burberry back at LFW, Wonderkid Wang

British Fashion Awards 2009 – The Winners (Independent) “British fashion’s leading lights were rubbing shoulder pads last night at the prestigious annual awards which celebrate home-grown design talent and business success and are voted for by industry leaders, designers and retailers.” Neiman Marcus sees weak luxury demand (FT) “Neiman Marcus, the US luxury retailer, said on Wednesday it was seeing

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BoF Twitter Poll | Gucci Eyeweb versus Burberry’s Art of the Trench

BoF Twitter Poll Gucci Eyeweb versus Burberry Art of the Trench | Source: BoF

LONDON, United Kingdom — In recent weeks, two major luxury fashion brands have taken the plunge and launched social networks built around their brands and products. It’s not a new idea by any means, and indeed I wrote a piece on this very idea for the Financial Times almost two years ago. But, that doesn’t make it any less notable because, as far as I can tell, it is the first time top fashion brands have used social

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Burberry enters Indian JV, PVH raises outlook, Burkle for Barneys, Gap profits rise , Techno-designing

Burberry targets India’s brand-aware middle class (Times) “Burberry, the British luxury brand, is poised to enter a joint venture to expand its presence in India, a market in which the ultra-rich are thriving because of a soaring stock market.” Phillips-Van Heusen 3Q profit up, raises outlook (AP) “Clothing maker Phillips-Van Heusen Corp. on Wednesday posted a jump in third-quarter earnings, boosted by a $30.4

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Art of the Trench, Luxury as elite and youthful, La Perla lowers prices, Record rents, Ferragamo’s online museum

Burberry Looks Online for Ways to Gain Customers (IHT) “Angela Ahrendts still remembers when she bought her first Burberry trench coat… Ms. Ahrendts — who now runs the company — is hoping to move the quintessentially British brand into the age of the Internet to attract a new generation of shoppers.” Luxury Pundits: Stay Elitist Yet Youthful (Media Post) “Luxury brands… must be elitist, empathetic,

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Burberry beats forecast, Chinese bling, Beauty holds strong, Armani’s smart phone, HK gets creative

Handbags, leather goods help Burberry top forecasts (Reuters) “British luxury goods group Burberry beat second-quarter revenue forecasts, helped by demand for handbags and leather goods, and signalled an improvement in some second-half revenue trends.” Chinese Are the New Kings of Bling (WSJ) “The latest to pop the champagne corks of conspicuous consumption is China. The government stimulus, rising consumer

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London Fashion Week | Burberry’s Unforgettable Fashion Frisson

LONDON, United Kingdom — In February of 2004, writing about London Fashion Week in the Guardian newspaper, Charlie Porter declared: "It's that old London fashion week conundrum all over again — wondering what's the point, and failing to find an answer." A month earlier, Porter said that London Fashion Week was in crisis mode. Looking back, it's easy to understand Porter's lack of optimism. That February, London hosted 40 shows in a 5-day schedule. This was a decline from 50 shows in September of 2003. Style.com only reviewed 13 of the on-schedule shows in London, or about 33 percent. As a proxy for quality, this ratio did not bode well for London's position amongst the major fashion capitals. Major editors…

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Burberry’s blowout, Ford’s funding, Luxury rents drop, Clements Ribeiro’s comeback, Luxury expands in Calgary

London Fashion Week: Burberry (Telegraph) "A shower of silver sequins rained down on 1,500 guests in a vast white tent in the grounds of the Chelsea College of Art & Design last night (Tuesday), creating a starry climax to the Burberry Prorsum show at London Fashion Week." Burberry Jumps After Ahrendts Says U.K. ‘On Fire’ (Bloomberg) "Burberry Group Plc rose as much as 5.8 percent in London trading after Chief Executive Officer Angela Ahrendts said the clothing maker’s U.K. business has been “on fire” as demand for luxury goods improves." Tom Ford Seeking At Least $50 Million (PEHUB) "Tom Ford International is on the hunt for financial backers, two sources familiar with the situation told peHUB. The New York-based fashion…

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Pringle’s new fairytale, Creative commerciality, Fashion’s Night Out, London’s homecoming, Burberry gets social

Norma Kamali for Walmart, courtesy of Walmart.jpg

A lady from Chanel who wants to drive Pringle off the golf course (Guardian) “American Mary-Adair Macaire aims to restore the struggling Scottish knitwear firm’s name for elegance.” From the Garage to the Runway (WSJ) “Little more than a year ago, 27-year-old Hannah Marshall spent most days at a garage in rural Essex, two hours outside London, working in a makeshift studio to create tight, sexy-sinister

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Jil Sander’s Uniqlo, China’s next step, Contemporary craze, Burberry’s Stacey Cartwright, Cheap goes chic

Jil Sander for Uniqlo, courtesy of Uniqlo

Jil Sander’s new range for Uniqlo (Guardian) “Jil Sander has been off the fashion scene for a while, but now the queen of understatement is taking on a new project – high-class design for the masses – with the Japanese brand Uniqlo.” China Inc: Not just a maker but new owner of fashion (Reuters) “After decades of Made-in-China garments, China’s fashion industry is keen to move on from being just a mass

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