IHT Supreme Luxury: Interview with Angela Ahrendts

The IHT is pumping out these videos faster than we can keep up. Each one has revelations of interest, so we're going to keep posting them for easy reference here. Have a look at this video with Angela Ahrendts, the CEO of Burberry. Ahrendts reveals that Burberry's wholesale and retail business is almost 70% apparel, making it quite different from many other luxury brands, whose businesses are concentrated in leather goods. She also says that Russian consumers form a significant portion of the business. Burberry's stores in Russia are amongst the most productive in the world and this productivity is based on fewer very large transactions as opposed to many transactions of a smaller size. Not only this, about 20%…

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