The return of Tom Ford, Google targets fashion, Burberry’s better margins, Billy Reid wins, Redefining beauty

| Daily Digest

Tom Ford Spring/Summer 2011 | Source: Vogue.com

Mr. Ford Returns (Vogue.com) “[Tom Ford] is doing things differently this time. He objects to the way the Internet eats up fashion images before the clothes can be bought. He despises sections of the press. Private and formal are terms he favors now. And he’d rather people didn’t ‘Tom’ him anymore. At 49, he lets it be known he prefers “’Mr. Ford.’” Google targets fashion market (Guardian)

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Behind the veil, Richemont’s cash plans, Social commerce, Fashion’s food groupies, David Szeto on the record

| Daily Digest

Burberry on Twitter | Source: Twitter

Giving a Glimpse of How It Is Done (NY Times) “‘The point is, luxury brands cannot compete on product alone… They all sell beautiful products and follow the same trends, so loyalty is low. Brands are seeking ways to connect to consumers and show how they’re different.’” Richemont’s Focus on Saving Cash Pile Damps Hermès Speculation (Bloomberg) “Richemont said the world’s largest jewelry

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LVMH scores stake in Hermès, Condé Nast Digital loses Style.com, Digital tools, Web traffic leaders, Obama effect

| Daily Digest

Hermès belt detail | Source: Hollyscoop

LVMH `Playing a Waiting Game’ for Hermès Takeover (Bloomberg) “[LVMH said] it doesn’t intend to launch a tender offer, take control or seek board representation at the maker of Birkin bags after announcing it owns 14.2 percent of Paris-based Hermès, with the option to increase the stake to 17.1 percent.” Conde Nast Digital Loses Style.com (WSJ) “Conde Nast executives say the move is a natural pairing of two

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Top 10 Fashion Films of the Season

| Fashion 2.0

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are

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The Bay’s fashion focus, Omnipresent customers, LVMH rebound, China boosts Burberry, Motoyama wisdom

| Daily Digest

Mobile diversity | Source: w3

The Bay finds new fashion focus (Vancouver Sun) “Two years after Bonnie Brooks took over the helm of the Canadian heritage department store -several months after it was bought by U.S. real estate magnate Richard Baker – Brooks’s fashion focus has finally arrived.” How mobile has given rise to the omnipresent customer (Luxury Daily) “These new types of customers are no longer confined to a PC or laptop.

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