Female Fashion Addicts Change China’s $19 Billion Market

Louis Vuitton in Shanghai | Source: Flickr

BEIJING, China — Lisa Yan is the new face of the Chinese luxury consumer: female and fashion-forward. The 26-year-old finance saleswoman checks social media daily to see what celebrities or friends are wearing. She wears Burberry coats, alternates between a light blue Valentino bag and a black Dolce & Gabbana one for work, and reads magazines such as Vogue.

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Market Pulse | Giving Thanks?

Savigny Luxury Index November 2013 | Source: Savigny Partners

Investors are moving away from bigger groups towards smaller brands and American “affordable luxury.” Meanwhile, the jury is still out as to whether the crucial trading period from Thanksgiving to Christmas will deliver strong results, but sentiment remains positive, reports Pierre Mallevays of Savigny Partners.

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