Making Sense of Burberry’s Big News

Imran Amed reflects on the surprise news that Angela Ahrendts is leaving her role as Burberry’s chief executive to take up the position of senior vice president of retail and online stores at Apple and will be replaced by Christopher Bailey, who is set to take on the dual title of chief creative and chief executive officer.

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Angela Ahrendts to Leave Burberry for Apple, Christopher Bailey to Be CEO

Angela Ahrendts | Photo: Michael Hemy for BoF

Angela Ahrendts is set to exit her role as the company’s chief executive in mid-2014 to join Apple. In an unusual move, Christopher Bailey will replace Ahrendts, taking on the dual title of chief creative and chief executive officer.

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CEO Talk | Angela Ahrendts on Burberry’s Connected Culture

Angela Ahrendts | Photo: Michael Hemy for BoF

In a BoF Exclusive, Imran Amed sits down with Burberry chief executive Angela Ahrendts to discuss the company’s connected culture as the company launches its first fragrance since taking its beauty business in house earlier this year.

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