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9 February, 2012 | by Guest Contributor

BoF Exclusive | Italo Zucchelli’s Sublime Futurism — Part II

Calvin Klein Mens by Italo Zucchelli | Photo: Karim Sadli for 032c

In Part I, we examined Italo Zucchelli’s philosophy of menswear. Today, we explore the designer’s creative process and approach to innovation.

NEW YORK, United States — A honeyed accent doesn’t give away Italo Zucchelli’s heritage as much as his ability to cut a jacket. A Wagnerian sense of color and experimental materials reveal professional stints with both Romeo Gigli and Jil Sander respectively. He may seem of a piece with European contemporaries like Prada or Raf Simons, but critic and friend Tim Blanks argues that Zucchelli is refining an entirely personal viewpoint, what he calls “subtle futurism,” an evolution sewn discreetly into every collection. Stitch by stitch it could add up to an altogether altered reality.

Everyone agrees Zucchelli has stepped into a big pair of shoes – a pair of Calvin’s as it were. He’s won respect for not kicking them off, but Zucchelli notes the paradox faced by a generation of talented designers who, like him, are breathing new life into old brands: “If all of us were strictly referential we would be criticized. It’s very important to respect the language and understand the staples, but also evolve because time moves on.”

With nearly two decades of witnessing audience reactions to every twist, fold and turn on the runway, Nian Fish warns that the pressure to innovate is ruthless: “If you are safe, they will kill you.” In her opinion, Zucchelli is moving not only the clothes, but also the whole brand forward. Forward? Fashion may innovate, but certainly not in the same way as technology, or does it?

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7 February, 2012 | by Guest Contributor

BoF Exclusive | Italo Zucchelli’s Sublime Futurism — Part I

Calvin Klein Menswear by Italo Zucchelli | Photo: Karim Sadli for 032c

In an exclusive two part interview, courtesy of our friends at 032c, Pierre Alexandre de Looz explores the work of Italo Zucchelli, Calvin Klein men’s collection creative director, known for grafting the infallible promise of technology — the 21st century’s cultural hope — to the fibre of masculine elegance. Today, in Part I, we examine Zucchelli’s menswear philosophy.

NEW YORK, United States — Snug. Well cut. Brilliant. A smack-your-lips example of product design, it defines a point of no return in menswear that equates less with the demise of the top hat than the birth of the iPod. In the story you are about to read, nearly everyone had something to say about Calvin Klein underwear, even the bootlegged kind: MoMA PS1 Curator Klaus Biesenbach, for instance, purchased emergency briefs after losing his luggage on a trip to China and “they are still going strong,” he said, 10 years later. Minimal, clear and universally known, they are like the dark slab of Kubrick’s Space Odyssey, a portal to somewhere beyond our tatty reality. Welcome to the tailored universe of Calvin Klein Men.

Beyond the spread of new men’s fashion rags, growing menswear revenues, and greater assimilation of male customers into the larger fashion system, the Calvin Klein identity sets an ideal stage for modern menswear. If fashion historian Anne Hollander is correct, that “Male dress was always essentially more advanced than female dress throughout fashion history, and tended to lead the way, to set the standard, to make aesthetic propositions to which female fashion responded,” then menswear is the future and the Calvin Klein man is like modernity to the second degree, our escort on the red carpet to a distant horizon.

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30 November, 2011 | by Imran Amed, Editor

CEO Talk | Tom Murry, President and Chief Executive Officer, Calvin Klein

Tom Murry | Photo: Danny Clinch

LONDON, United Kingdom — It’s not every day that you get to meet a CEO who oversees a fashion brand which does more than $7 billion in sales at retail. Indeed, Calvin Klein is one of the most successful American fashion businesses of the last 25 years.

But the Calvin Klein business is markedly different from many of its peers (particularly those based in Europe) in that it is almost entirely a licensing business, with scores of different agreements with partners who design, produce and sell Calvin Klein branded products from underwear to jeans to fragrances, and then pay a royalty on sales back to Calvin Klein.

In recent years, while some other fashion brands have been buying back their licensees, Calvin Klein has continued to push forward with a model that was born early in the history of the business, when Calvin Klein himself was still designing for the brand. Based on the success of this model, the Calvin Klein business was acquired by PVH Corporation in 2003, a massive brand conglomerate which also owns other licensed fashion brands Tommy Hilfiger, Van Heusen, IZOD, ARROW and Bass.

The day after a dinner in London to celebrate the Design Museum’s new home at the former Commonwealth Institute, I sat down with Tom Murry, chief executive of Calvin Klein, to learn more about how he makes this licensing model work.

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7 November, 2011 | by BoF Team

BoF Daily Digest | M&A in the cards for Fast Retailing, Calvin Klein in China, Gareth Pugh for MAC, 90 years of Gucci, Cardin’s career

Uniqlo 5th Avenue Flagship in New York | Source: High Snobiety

Fast Retailing May Buy Bigger Rival in U.S., Europe on Yen (Bloomberg)
“Fast Retailing Co., Asia’s largest clothing chain, may buy a bigger rival in the U.S. or Europe after the yen’s advance to a postwar high against the dollar boosted the Japanese company’s purchasing power… The billionaire aims to take advantage of the yen’s climb to expand outside Japan, where an unexpectedly long summer damped demand for fall and winter clothing, contributing to a 12 percent decline in profit in the year through August.”

Calvin Klein’s largest market outside the US – China (Red Luxury)
“Outside of the US, China is Calvin Klein’s largest market with 50 percent annual sales growth for the past two years. Its China business has pulled ahead of other international markets… The company continues to expect stellar growth ahead. ‘Our business grew 50 percent in 2010, it will grow 50 percent this year and the way we’re going, we could see 50 percent again next year,’ said Tom Murry, chief executive officer and president of Calvin Klein. ‘Our global business has been growing at 10 to 15 percent, so you can see the business here is outpacing the global business by a long shot.’”

Gareth Pugh: His Dark Materials (Independent)
“‘She’s very beautiful. But she looks like she might kill you,’ says Gareth Pugh of model Alla Kostromichova, the lovely if admittedly somewhat intimidating face of his soon-to-launch, limited-edition line of make-up and accessories, designed in collaboration with Mac. And that just about sums up not only the designer’s aesthetic more broadly, but also this latest venture.”

Gucci coup: the Italian fashion house celebrates 90 years in fashion (Telegraph)
“If an essential element of a successful luxury brand is its history and heritage, then Gucci’s is more richly textured than most. In this, the 90th year since the establishment of the first Gucci boutique, the company has celebrated the opening of the Gucci museum in Florence, its founding city.”

Pierre Cardin on banks and working at 89 (BBC News)
“He began his career making costumes for the film-maker Jean Cocteau. Christian Dior took him under his wing and he launched his own label in 1950… In 1959, Cardin courted their further contempt when he launched the first ever ‘pret-a-porter’ (ready-to-wear) show for the mass market. Later he went into merchandising in a major way, with hundreds of Cardin franchises all over the world, many of them not exactly top-of-the-range.”


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19 October, 2011 | by BoF Team

BoF Daily Digest | Calvin Klein’s house, Vente-Privee targets USA, Feel good fashion, From Bond Street to Shoreditch, Amazon’s Bezos

Fern Mallis and Calvin Klein by John Calabrese | Source: WWD

The House That Calvin Klein Built (WWD)
“Omnipresent as Calvin Klein is throughout the world, the man behind the brand has a reputation for being anything but that… Yet during a rare public tête-à-tête with Fern Mallis Monday night, the designer opened up… No subject seemed to be too personal for the 68-year-old Klein, who appeared relaxed and affable throughout the interview — his first at 92Y in 12 years.”

Flash sales pioneer Vente-Privee targets U.S. (Reuters)
“Vente-Privee, the French start-up that pioneered the now much-imitated model of on-line flash sales, plans to launch its U.S. website by mid-November in partnership with American Express and aims to reach $500 million in sales in the ultra-competitive market in the next five years.”

A Site for Do-Gooders Who Want to Look Good, Too (WSJ)
“Move over, Gilt and Net-A-Porter. These innovators in selling high fashion online are being joined today by Community Collection – a new web company that is marrying several post-financial-crisis cultural phenomenon into one url:  People who want to donate to good causes, can do so by buying fashion online.”

Luxury retailers eye “bleak to chic” east London (Reuters)
“Shoreditch is set to be home to a “mini Bond Street” as luxury fashion houses Christian Louboutin, Ralph Lauren and Vivienne Westwood home in on London’s east end, setting the stage for a possible doubling of rents over five years. The three fashion houses, which have sites in high-end areas of London’s traditional West End shopping district, are among luxury retailers targeting the once down-at-heel Shoreditch to capitalise on its edgy image, lower rents and increasingly affluent population”

Birth of a Salesman (WSJ)
“In the summer of 1994, Mr. Bezos quit his job in New York as a vice president at the financial-services firm D.E. Shaw… Moved to Seattle to take advantage of the explosive growth of the Internet and to start Amazon… Mr. Bezos’s unusual management style began to develop. He’s not always a “nice” CEO. He can inspire and cajole but also irritate and berate. He can see the big picture—and micromanage to distraction. He’s quirky, brilliant and demanding.”

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