PARIS, France — My favourite part of the recently released documentary on Carine Roitfeld is when the French Vogue editrix describes the level and degree of preparation for a shoot with photographer Patrick Demarchelier. The shoot takes place in an agricultural show, contrasting haute couture with farm animals. As she explains, every shot had been imagined in her mind beforehand and everything had been meticulously planned to keep up with the photographer’s quick pace. And yet, they executed with a small team to achieve what Roitfeld calls a very French photograph.
In another segment, Marc Jacobs explains the thinking behind the low key approach to showing his signature collection this year, when he went without the elaborate sets and 2000 person mega event of New York Fashion Week. He says that it just didn’t feel right this time and so they put the money (and focus) into the clothes.
