Tapping Brazil’s Next Tier

Museu Oscar Niemeyer in Curitiba, capital of Paraná state | Source: Flickr

Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.

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Carlos Jereissati, the Man Who Brought Luxury to Brazil

Carlos Jereissati Filho | Photo: Fernando Pinheiro for BoF

According to the International Monetary Fund, Brazil is set to clock in as the world’s sixth largest economy in 2013. BoF meets shopping mall magnate Carlos Jereissati, a member of the recently launched BoF 500, who is helping international luxury brands tap the opportunity.

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The Fashion Trail | Unravelling Brazil’s Luxury Market

New Order accessories Winter 2012 | Source: BoF

RIO DE JANEIRO, Brazil – Arriving in Rio de Janeiro in the middle of the Brazilian summer, in a country experiencing an ongoing economic boom, certainly puts the bleak, uncertain economic outlook of wintry Europe and North America into sharp relief. I was invited to Brazil on the generous invitation of ABIT, the Brazilian Textile and Apparel Industry Association, to attend Fashion Rio, the smaller of two semi-annual fashion events

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