Today BoF looks at Caroline Issa, Ulyana Sergeenko and Natalia Alaverdian, street-style stars who are leveraging their visibility and personal brands to support the sale of clothes and accessories.
Canadian fashion editor Caroline Issa has teamed up with London brand L.K.Bennett for a capsule collection.
Issa famously once swapped finance for fashion, and has now added another string to her bow with a shoes and accessories capsule collection designed in collaboration with British luxury brand L.K.Bennett.
The collection, which hits stores on February 19, features plenty of bright colors embellishing
LONDON, United Kingdom — Whereas previous fashion seasons were dominated by designer departures, meltdowns and final exits, this season the narrative focused on two of the fashion world’s most celebrated designers, Raf Simons and Hedi Slimane, and their respective ready-to-wear debuts at two of the industry’s most important houses, Christian Dior and Yves Saint Laurent. On the first day of Paris Fashion Week, BoF ran
http://www.youtube.com/Gu6eyd5mZGY LONDON, United Kingdom – By now, social media marketing has become de rigueur for luxury and fashion brands looking to engage end consumers. And indeed, more and more luxury brands are following in the footsteps of first movers and building community-oriented experiences that allow fans to upload their own content which (once carefully curated) can be shared across these sites and the wider social
Dubai Finesses Ease of Luxury Shopping for Chinese (NY Times) “Chinese shoppers, rare birds not long ago, are flocking to Dubai’s malls. Up to 25 percent of luxury goods sold in Mall of the Emirates are purchased by Chinese tourists… ‘So now, it’s about how we market to them,’ Mr. Malas said. ‘For example, many stores are hiring Chinese speakers dedicated to these consumers.’ Dior had two Chinese
NEW YORK, United States — On Tuesday evening, fashion creatives, executives, and entrepreneurs from all over the world joined me and the BoF team to celebrate our 5th Anniversary with a birthday bash at the Hotel Americano, co-hosted by Phillip Lim and Julie Gilhart. To be surrounded by so many of our friends and supporters who have helped BoF become what it is today was a very special occasion indeed. So, to mark this important
PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of
LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But ‘intent generators’ like magazines often lose their fair share of sales revenue to ‘intent harvesters’ like retailers further down the purchasing path. Squeezed by shrinking ad sales, major publishers like Condé Nast have become increasingly aware of this missed opportunity — and more and more