Celebrating 5 Years of The Business of Fashion

NEW YORK, United States — On Tuesday evening, fashion creatives, executives, and entrepreneurs from all over the world joined me and the BoF team to celebrate our 5th Anniversary with a birthday bash at the Hotel Americano, co-hosted by Phillip Lim and Julie Gilhart. To be surrounded by so many of our friends and supporters who have helped BoF become what it is today was a very special occasion indeed. So, to mark this important

…Continue Reading

Autumn/Winter 2011 – The Season That Was

John Galliano | Source: The Creator Blog

PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of

…Continue Reading

Digital Scorecard | Because Magazine

Because Magazine Screenshot | Source: Because

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But ‘intent generators’ like magazines often lose their fair share of sales revenue to ‘intent harvesters’ like retailers further down the purchasing path. Squeezed by shrinking ad sales, major publishers like Condé Nast have become increasingly aware of this missed opportunity — and more and more

…Continue Reading