Top 10 Fashion Films of the Season

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at

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Fire and Ice, Leather supply squeeze, Independent jewellers to struggle, D&G line to fold, Pressure cooker

L-R Alexander McQueen, Chanel Autumn/Winter 2011 | Source: Style.com

Chanel provides the fire, McQueen the ice (Independent) “The mood in fashion is changing. The sight of a waif-like female stepping out in a heavily embellished, barely-there cocktail dress now seems dated. Lagerfeld’s status as the last of the great, traditionally trained couturiers is undisputed. He is also enough of a modernist, however, to respond to the zeitgeist and his reaction made for impressive viewing.”

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Brands Experiment with Weibo, China’s Answer to Twitter

Gucci brand page on Sina Weibo | Source: Weibo

SHANGHAI, China — In the parallel internet universe behind China’s “Great Firewall,” where search engine Baidu is Google, etailer Dangdang is Amazon, and video sharing site Youku is YouTube, the microblogging service Weibo (pronounced Way-Bwah, literally microblog) — launched in August 2009 by online media giant Sina Corp — has emerged as the country’s answer to Twitter. According to brokerage and investment group CLSA Asia-Pacific

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Sleek luxe in Milan, Kiddie couturiers, Saks turns a profit, Chatting with Della Valle, Event producers in focus

Gucci Autumn/Winter 2011 details | Source: Style.com

Sleek and Luxe (IHT) “‘I wanted to play with color, a little of the 1970s and a lot of irony,’ said Ms. Giannini backstage, after the parade of fabulous Ms. Fox furs in turquoise, purple, rust and lilac wrapped around the shoulders above slim leather dresses or those sporty jackets with pleated culotte skirts that looked a lot like Yves Saint Laurent archives updated.” The Kiddie Couturiers (NY Times)

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Chinese New Year shopping, Japanese youth reject luxe, Aritzia’s US rollout, Record year for LVMH, Chanel culture in China

Shopping mall in Nanjing, Jiangsu province | Source: The Star

Retailers Turn Lunar New Year Into a Shopping Spree (WSJ) “‘Without question, we’re seeing a shift as years go by to more commercial activation around the major holidays… Retailers understand that it has worked for Christmas and it’ll probably work with Chinese New Year as well.’” Japan’s young generation closes ‘luxury wallet’ (Independent) “As a result of its economic

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Prada’s China Party, Denim couture, Social networks versus social tribes, Luxottica’s record, Giles goes West

Prada Prods China’s Elite (WSJ) “For Prada, in particular, the Chinese market is critical. The company is expected to announce this week plans for an initial public offering on the Hong Kong Stock Exchange. Its valuation would likely be higher in Hong Kong than in other market.” Chanel swaps pearls and operatic grandeur for T-shirts and flats (Guardian) “‘This is the way young women dress nowadays,’

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Scents that sold in 2010, Menswear’s back, Tumblr at NYFW, Ones to watch at Pitti, Sarah Burton’s way

Daphne Guinness | Source: Zoo Magazine

Smells like 2010 (NY Times) “It’s long been known that December sales of fragrances can make or break the entire year. Indeed, a perfume’s annual performance can be determined by purchases not only the week before Christmas, but those of the morning of the 25th.” Is Men’s Wear Back? (WWD) “Yes — and you can credit the recession. Behavioral experts say shopping doesn’t come naturally to most men, yet men’s

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Murky outlook, PPR beats estimates, Chanel’s US recovery, M-commerce grows at Rue La La, Theyskens and Rosen Q&A

Bottega Veneta Tech Toys | Source: Bottega Veneta

Luxury market faces spending drought through 2020 (Luxury Daily) “The tough economy has permanently reined in the purchasing habits of the current generation of affluent consumers and upscale brands should expect more conservative spending until Generation Y enters the luxury market in force in 2020.” PPR Third-Quarter Sales Beat Estimates (Bloomberg) “Each of PPR’s luxury brands increased sales at least 10

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…

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Chanel growing old, Chinese spending power, Macy’s posts gains, The laws of fashion, Angela Ahrendts cashes in

Angela Ahrendts | Source: The Guardian

Chanel’s luxury dream is turning to dust (Marketing Week) “According to the company’s 2010 estimates… [Chanel] lost 11% of its brand value over the past 12 months. It’s a rare glimpse into the actual state of Chanel’s brand health.” Chinese spending power underestimated, study says (Market Watch) “Chinese households have far more money than previously thought… property companies and even European

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What Fashion Brands Can Learn from Nike

NEW YORK, United States — Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications initiatives like interactive advertising campaigns, fashion films and live-streamed runway shows. Integrating digital technology into the core product offering remains a largely unexploited area of opportunity. Here, fashion companies can learn a lot from one of the world’s most digitally innovative brands: global sportswear giant Nike. Last month, to coincide with the start of the FIFA World Cup, Nike launched a three-minute film called “Write the Future”, featuring football superstars like Wayne Rooney and Didier Drogba. According to web video analytics company Visible Measures “Write the Future” clocked a record 7.8 million online views…

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Nordstrom Rack hits NYC, Jane Shepherdson’s magic touch, More than clicks, Designer dreams, Cruisin’ with Karl

Nordstrom Rack Campaign Spring/Summer 2010 | Source: Nordstom

Discount Store Is New York Beachhead for Nordstrom (NY Times) “After more than a century, Nordstrom, the upscale department store chain from Seattle, will make its Manhattan debut… But don’t expect $4,000 dresses. Expect 25,000 pairs of discounted shoes, and an automated checkout line more at home in a supermarket than a purveyor of luxury goods.” Jane Shepherdson: why we want what she’s wearing (Times Online)

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Gauging Gilt’s impact, Chanel to finally sell online, Herrera holds hope for luxury, Andam prize grows, LFW preview

Christian Louboutin, Picture Hanna Whitaker | Source: NY Magazine

What’s a Dress Worth? (NY Magazine) “The online retailer Gilt Groupe offers a great deal: Buy designer clothes at deep discounts. But is it good or bad for fashion?” Chanel to sell goods online (Marketing) “Chanel is to begin selling products directly through its website later this year in a landmark decision likely to be followed by rival luxury brands.” Carolina Herrera Sees Signs of Life in Luxury (WSJ)

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