China looms large, Beckham seeks longevity, Direct messaging the wealthy, The legacy of Savile Row, Alber and Suzy

| Daily Digest

Maggie Cheung for Lane Crawford | Source: Pomegranita

China Looms Large in Luxury Industry’s Vision (NY Times) “If heritage is the tool fashion houses have turned to in the wake of the global financial crisis, then the actual market the luxury industry sees guaranteeing its future is China… while China booms, the industry is turning back to basics with more mature markets.” Victoria Beckham looking to build her label slowly (Reuters) “Victoria Beckham is

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Bling is back, Zegna profits grow, Armani interactive, Augmented reality marketing, Chinese models rising

| Daily Digest

Bono and Ali Hewson for Louis Vuitton | Source: Louis Vuitton

Bling is back (The Economist) “The strength of the recovery was a surprise…. Big brands such as Louis Vuitton and Hermès are the main winners. With their deep pockets, they were able to continue to open new shops and invest in the business during the crisis.” Zegna Sees Sales, Profit Growth (Bloomberg) “Sales will grow ‘well above 10 percent’ this year, led by Zegna’s biggest market of China and

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Reinventing Savile Row, Luxe boom to slow, Marc Jacobs’ chinoiserie, Elite buyer reviews, Boys to men

| Daily Digest

Saville Row Street Sign W1 | Source The Civilized Gentleman

Reinventing Savile Row (WWD) “Faced with constant pressure from the bottom end of the market, such as low-cost operations that claim to offer ‘bespoke’ goods… and the top end, in the form of slick designer labels… Savile Row’s tailors had a choice —evolve or go extinct.” Luxury goods boom set to falter (FT) “The US and Asia have been behind an unexpectedly strong recovery in luxury

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Game-changing Spring, Monetising Facebook, Mulberry’s growth, Gap’s brand oblivion, Top Chinese designers

| Daily Digest

Louis Vuitton Spring/Summer 2011 RTW Runway | Source: Style.com

Spring, Fashion’s Operatic Season (NY Times) “The season was the powerful game changer that retailers and editors have been hoping for — if only to give customers a new reason to shop. The longer skirt lengths and more forgiving jacket cuts with looser shoulders.. are easier to wear, and sell.” How Facebook Can Become Bigger Than Google (Tech Crunch) “Facebook’s alleged revenue has grown from $275 million in 2008

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Questioning fashion copyrighting, Chinese forays, Lanvin for H&M, Esprit’s decline, Revamping John Lewis

| Daily Digest

Canal Street AF1, created to drive counterfeit awareness | Source: Kicks on fire

Copyrighting Fashion: Who Gains? (NY Times) “Paradoxically, the payoff from free copying has been enormous.  The fashion cycle turns faster, and the industry gets richer – and creates new designs more frequently. So why on earth would anyone want to change that?” Luxury brands wrest back China market, eye smaller cities (Reuters) “Many piled into China over the last decade, pairing with re-sellers and joint

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