Marketing with cultural sensitivity, Sponsoring bloggers, Social CEOs, Ebay’s fashion push, Corrine Day’s legacy

| Daily Digest

Dior's Shanghai Dreamers | Source: antbazaar

Chinese people as identical Maoist robots? (Guardian) “If fantasy is part of the appeal of fashion, then wouldn’t it be worthwhile for Dior, Chanel, and other couture houses to figure out how Chinese people fantasise and see themselves?” Marketing’s New Rage: Brands Sponsoring Influential Bloggers (WWD) “Forget about just display ads. Increasingly, the future of advertising online seems to be through

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China’s top bloggers, Frugality in fashion, The enduring espadrille, Battle brewing for NYFW, Smith’s new virtues

| Daily Digest

Urban Outfitters Retail | Source: Sneakpeak

China’s Fashion Bloggers: Five to Watch (Jing Daily) “In the US and the UK, fashion bloggers have long been considered ahead-of-the-curve influencers… With China’s growing appetite for luxury, there’s room for China’s fashion bloggers to gain industry traction as well.” Frugality in Fashion Amid Economic Slump (WWD) “Never before has it been so chic to be cheap. And the looming threat of a double-dip

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J.Crew’s leading man, Logo-less luxe, Hermès goes street, Nordstrom matches view, Diane Pernet’s world

| Daily Digest

J.Crew Takes a Leading Role in Men's Fashion (Bloomberg) "The men's fashion landscape has long been dominated on one side by luxury brands... [or alternatives] that no longer seem au courant.  J.Crew has emerged in this void as the merchant of a new style that bridges work and leisure, youth and age, vintage and contemporary, gay and straight." Will Chinese Shoppers Embrace Luxury Goods–Sans Logo? (Forbes) "Although luxury shoppers in established, recession-stung markets may gradually be lured back into stores by understated items...will this trend appeal to potential buyers in emerging — and lucrative — markets like China, where garish still equals good?" Hermès launches street style website (MyFashionLife) "Dedicated solely to its signature square scarves, the new website, called…

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Chanel growing old, Chinese spending power, Macy’s posts gains, The laws of fashion, Angela Ahrendts cashes in

| Daily Digest

Angela Ahrendts of Burberry | Source: Wharton Women

Chanel’s luxury dream is turning to dust (Marketing Week) “According to the company’s 2010 estimates… [Chanel] lost 11% of its brand value over the past 12 months. It’s a rare glimpse into the actual state of Chanel’s brand health.” Chinese spending power underestimated, study says (Market Watch) “Chinese households have far more money than previously thought… property companies and even European

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Street style icons, Home grown Chinese luxury, Prada’s first-half boost, Next warns of slowdown, Masterful Crisp

| Daily Digest

On the Street: Fabrizio, Milano on The Satorialist | Source: The Satorialist

Seen on the Street: Strangers as Style Icons (WSJ) “We’ve had the age of supermodels as fashion icons and the age of celebrities. Now comes the age of attractive strangers… BeautifulStranger, The Sartorialist and other photo websites are turning fashion’s focus from models to regular people.” Chinese luxury wannabes try to shake off “Made in China” image (Reuters) “‘I threw away

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