NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels
Hedi Slimane versus Raf Simons, as see by the fashion media | Source: WWD, BoF, IHT and The CutLONDON, United Kingdom — Whereas previous fashion seasons were dominated by designer departures, meltdowns and final exits, this season the narrative focused on two of the fashion world’s most celebrated designers, Raf Simons and Hedi Slimane, and their respective ready-to-wear debuts at two of the industry’s most important houses, Christian Dior and Yves Saint Laurent. On the first day of Paris Fashion Week, BoF ran
Dries van Noten Spring/Summer 2013 | Source: Nowfashion.comToday, Jessica Michault, editor-in-chief of Nowfashion.com, shares her thoughts on the Paris Fashion Week collections. PARIS, France — Each season, as the international fashion flock winds its way from New York to London to Milan, there is usually a gradual yet perceptible build up of excitement for what comes last: Paris Fashion Week. After all, it’s here in the City of Light where the best and brightest designers from around the
A look from Dior Couture Fall/Winter 2012 | Source: Nowfashion.comPARIS, France — With fabled fashion innovators Raf Simons and Hedi Slimane scheduled to make their respective ready-to-wear debuts at Dior and Saint Laurent, two of French fashion’s most iconic houses, the stage is set for a historic Paris Fashion Week. And indeed, the conversation amongst editors, buyers and other industry insiders assembling here in the world’s fashion capital is charged with palpable excitement. BoF spoke to
Christian Dior Couture Autumn/Winter 2012 by Raf SimonsPARIS, France — Strange people in the fashion world. Take Dior. The couturier who founded the house with money provided by Marcel Boussac, the cotton baron, was secretive and superstitious, always looking for traitors hiding behind curtains. And nothing much seems to have changed since the man described by Cecil Beaton as “the Watteau of couturiers” first took the fashion world by storm in 1947, the year in which Christian Dior
