In less than four years, French luxury brand Chloé has quietly relaunched its second line and transformed its aesthetic, thanks to the company’s energetic new creative director and CEO. On the eve of the brand’s Paris runway show, BoF talks to Clare Waight-Keller and Geoffroy de La Bourdonnaye about their partnership and joint aim to turn Chloé into a globally recognised powerhouse.
Who Are You Calling Girly? (NY Times) “In the year since Ms. Waight Keller, formerly the designer of Pringle of Scotland, became the creative director at Chloé, many visitors have noted the remarkable calmness that radiates from her studio. That, and the fact that roughly 80 percent of the hundreds of employees at the company are women, which is a point of pride at a house that has projected an aura of femininity for 60