In less than four years, French luxury brand Chloé has quietly relaunched its second line and transformed its aesthetic, thanks to the company’s energetic new creative director and CEO. On the eve of the brand’s Paris runway show, BoF talks to Clare Waight-Keller and Geoffroy de La Bourdonnaye about their partnership and joint aim to turn Chloé into a globally recognised powerhouse.
Inside the mind of Salvatore Ferragamo’s new creative head (Independent) “Creating a global wardrobe is just the tip of the role Giornetti was handed two years ago. Having been a menswear designer for the brand for 10 years, working his way up to head the division, Giornetti took over the helm of womenswear too in July 2010 after a series of creative directors had failed to make a lasting impact with their
Hannah MacGibbon out, Clare Waight Keller in at Chloé (Telegraph) “Chloé have announced via their Twitter feed and a statement on their website, that Hannah MacGibbon is set to leave the label she has headed up since 2008, to be replaced by ex-Pringle of Scotland designer Clare Waight Keller.” In fashion, the brand plays on (LA Times) “A trend toward the further depersonalizing of brands [is] in the future.