Can Technology Solve the Fit Problem in Fashion E-Commerce?

Metail's virtual fitting room and mannequin | Source: Metail

According to studies, between twenty to forty percent of all clothing purchased online is returned, often due to issues with fit, costing fashion e-tailers millions. A host of tech start-ups are aiming to solve the problem. But is a technical solution the most effective approach?

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Amongst Promises of a Perfect Fit, What Fits and What Doesn’t?

Clotheshor.se | Source: Clothes Horse

SAN FRANCISCO, United States — Online sales of apparel and accessories are growing faster than any other e-commerce product segment in the US, driven primarily by improvements in online merchandising and return policies, according to a report released by eMarketer last April. But despite these advancements, the difficulty of finding the right size and fit without trying on prospective purchases in a physical store remains a major

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