The French Contemporary Wave That’s Reshaping Ready-to-Wear

Couples from The Kooples ad campaigns | Source: The Kooples

PARIS, France — Last April, a journalist from French daily newspaper Le Figaro asked Frederic Lefebvre, French Secretary of State for Trade, to name his favourite book. His answer: “Without doubt Zadig and Voltaire, it is a lesson in life, I dip into it often.” Mr. Lefebvre was, of course, mixing up Zadig ou la Destinée written by Voltaire in 1748 with Zadig & Voltaire, the fifteen-year-old mid-market French fashion brand. And

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