Marketing with cultural sensitivity, Sponsoring bloggers, Social CEOs, Ebay’s fashion push, Corrine Day’s legacy
Dior's Shanghai Dreamers | Source: antbazaarChinese people as identical Maoist robots? (Guardian) “If fantasy is part of the appeal of fashion, then wouldn’t it be worthwhile for Dior, Chanel, and other couture houses to figure out how Chinese people fantasise and see themselves?” Marketing’s New Rage: Brands Sponsoring Influential Bloggers (WWD) “Forget about just display ads. Increasingly, the future of advertising online seems to be through
