Creative Recreation Barneys exclusive, spring 09
LOS ANGELES, United States — When the cast of Saturday Night Live flies you across the country to have you design a pair of shoes, you must be doing something right. The specially designed shoes were featured in the finale of the legendary American sketch comedy show’s 34th season.
The Creative Recreation story began in 2005 when Robert Nand and Richard Cofinco set up Creative Recreation in a small office in Orange County, California, benefiting from their shared experience as shoe designers at Vans. Their aim was to go beyond the traditional separation of men’s athletic and dress shoes to focus on the intersection of the two, thereby creating a brand new market segment which has subsequently been targeted by high-end fashion brands including Lanvin, Jil Sander and Pierre Hardy.
