H&M Adds Retro Hunting Gear to Beckham Wear to Snare Men

David Beckham for H&M | Source: H&M

STOCKHOLM, Sweden — Your grandfather called them his longjohns. At Hennes & Mauritz AB these days, they’re trousers. The Swedish retailer, which typically takes inspiration from the catwalk, today is introducing a new menswear line that pays homage to the company’s history. H&M dusted off material from Mauritz Widforss, one of its two predecessor companies, to create the “Mauritz Archive,” a collection that includes $39.95 long

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Beckham’s appeal, Marchetti ups stake, Magazine changes, Fashion tech boom, Scott Schuman Q&A

Chinese Consumers in Louis Vuitton | Souce: Luxuo

David Beckham Fetes H&M Launch in London (WWD) “It takes an unusual amount of sex appeal for a man to make a pair of long johns look good — and David Beckham has pulled it off. After serving as the face and body for Armani Underwear, Beckham decided to develop his own range together with his business partner and manager, the entertainment mogul Simon Fuller.” Yoox Chief Marchetti Raises Stake, Forecasts Strong U.S.

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BoF Daily Digest| PPR eyes Brioni, Proenza Schouler’s new deal, Forever 21 arrives in London, Beckham at H&M, Behind Swarovski

PPR eyes Brioni (Reuters) “French luxury goods and retail group PPR is considering buying family-owned Italian tailor Brioni for about 350 million euros ($508.4 million)… The deal, if it goes ahead, would allow PPR to make further progress on its pledge to get out of retail and make luxury and sports brands its central focus.” A Proenza Schouler Deal Is Near (On the Runway) “A European private-equity firm is expected to

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Pops of coloured denim, Rampant cost-cutting, Beckham’s new game, Smart men’s fashion, Ahrendts’ right stuff

J brand coloured jeans | Source: J Brand

Blinded by Brights (On the Runway) “The fashion world took a giant leap into color this spring, and the denim makers were still offering vintage and classic washes, and a lot of other brands were displaying murky beiges and grays. Ew. And here in the middle of everything were J Brand’s exploding fuchsia, purple, vivid turquoise, bright red and lemon yellow.” Cost-Cutting Is Rampant in Fashion (Bloomberg Businessweek)

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