Mr Ralph Lauren and the Ultimate Changing of the Guard

Port magazine Summer 2014, featuring Ralph Lauren | Source: Port

In our next instalment of Cover Stories, we explore the legacy of Mr Ralph Lauren — head of America’s first fashion family and the cover star of Port magazine’s Summer 2014 issue — and the inevitable question that every founder-led company faces: how to plan for succession, that ultimate changing of the guard?

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The Prince of Polo, Louboutin’s legal loss, Macy’s Q2 profit surge, KPCB invests in e-tail, Magazine sales drop

David Lauren at IHT Luxury Conference | Source: Samir Husein for IHT

The Prince of Polo (Fast Company) “By associating Ralph Lauren with new digital technology, David has done more than imbue the brand with a current vibe. He has, in the process, made the company a progressive leader among fashion peers. In 2009, David produced an online-only fashion show for Ralph Lauren’s heritage Rugby brand that, for the first time ever, allowed viewers to shop the looks in real time.” Red Faces at Louboutin?

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Digital Scorecard | Ralph Lauren 4D Projection Mapping

Ralph Lauren 4D at New Bond Street | Photo: Imran Amed

NEW YORK, United States — Last night, two of Ralph Lauren’s flagship stores — the recently opened 888 Madison Avenue and the venerable 1 New Bond Street — became towering, real world canvases for an extraordinary “digital extravaganza,” designed to conjure up and communicate the world of Ralph Lauren at epic scale, demonstrate the brand’s dedication to digital innovation, and celebrate the launch of the company’s “digital flagship”

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