Top 10 Fashion Films of the Season

| Fashion 2.0

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are

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British billions, Runway to retail, Dazed Digital relaunch, Betsey Johnson goes Facebook Places, Fashion theatre

| Daily Digest

London Fashion Week tent at Somerset House | Source: FashionSpot

British fashion industry now worth nearly £21bn a year (Guardian) “The research highlights not only the direct impact of the fashion industry, including wholesale, retail and manufacturing, on the economy but also its effect on other industries including financial services and tourism.” From Runway to Retail (WSJ) “After a New York Fashion Week of dramatic and extreme, if gorgeous, clothes strutting down the

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How Hotspotting Technology Could Connect Fashion Videos to Commerce

| Intelligence

Screenshot of Dazed & Confused March Trailer | Source: Pokeware

NEW YORK, United States — “Moving image is the future of fashion communication.” It’s a mantra we’ve been hearing from influencers across the industry. Indeed, the number of unique viewers of online video has increased 10.5 percent year-over-year, according to The Nielsen Company, from 127.6 million unique viewers in February 2009 to 141 million in February 2010. With this kind of reach and rapid growth, it’s no surprise that both

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Magazines Capitalise on Shopable Content

| Fashion 2.0

Jennifer Aniston by Steven Klein | Source: W Magazine

NEW YORK, United States — In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like retailers, embracing e-commerce to open new revenue streams and monetise

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