Top 10 Fashion Films of the Season

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…

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British billions, Runway to retail, Dazed Digital relaunch, Betsey Johnson goes Facebook Places, Fashion theatre

London Fashion Week tent at Somerset House | Source: FashionSpot

British fashion industry now worth nearly £21bn a year (Guardian) “The research highlights not only the direct impact of the fashion industry, including wholesale, retail and manufacturing, on the economy but also its effect on other industries including financial services and tourism.” From Runway to Retail (WSJ) “After a New York Fashion Week of dramatic and extreme, if gorgeous, clothes strutting down the

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How Hotspotting Technology Could Connect Fashion Videos to Commerce

Screenshot of Dazed & Confused March Trailer | Source: Pokeware

NEW YORK, United States — “Moving image is the future of fashion communication.” It’s a mantra we’ve been hearing from influencers across the industry. Indeed, the number of unique viewers of online video has increased 10.5 percent year-over-year, according to The Nielsen Company, from 127.6 million unique viewers in February 2009 to 141 million in February 2010. With this kind of reach and rapid growth, it’s no surprise that both

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Magazines Capitalise on Shopable Content

Jennifer Aniston by Steven Klein | Source: W Magazine

NEW YORK, United States — In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like retailers, embracing e-commerce to open new revenue streams and monetise

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Vote for The Business of Fashion in the Dazed Digital RAW Blog Awards

LONDON, United Kingdom — As we enter the dog days of August, The Business of Fashion is going to take a holiday. But before we take our little sabbatical, we have a request for you, our loyal readers. We were delighted to learn last week that BoF has been shortlisted for the first Dazed Digital RAW Blog Awards, in the fashion category. The awards have now been opened to a public vote — and the competition is fierce. We are honoured

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Future of Fashion Magazines | Part Three – The move to fashion film

LONDON, United Kingdom — Pioneered by SHOWstudio and powered by the spread of broadband internet and the popularity of video sharing sites like YouTube and Vimeo, fashion film has emerged as the most influential new format for fashion editorial online. Shorts like "Black and White," captured on set by Nick Knight and former assistant Ruth Hogben during Mr Knight's shoots for British Vogue, use music and movement to communicate the power and poetry of fashion in a way that static editorial simply can't. Fashion film has taken off at Dazed Digital also. "We have been experimenting with some of these directors to shoot fashion videos direct to the web and the results are cost effective and really impressive," said Jefferson…

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Future of Fashion Magazines | Part Two – Lots of little experiments

Images from SHOWstudio's "Dress me up, Dress me down"

Last time we surveyed the rapidly changing landscape of digital fashion media. Today, in the second part of our series on the future of fashion magazines, we explore the experimental approach that online pioneers like Jefferson Hack and Nick Knight are using to create unique content and experiences that truly bring fashion magazines into the digital age.

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Future of Fashion Magazines | Part One – A Changing Landscape

Screen shot of DazedDigital.com | Source: Dazed Group

Fashion media has long been a BoF obsession. This week, we bring you an in-depth, three part series revealing the strategies, plans and expertise of some of the most innovative and respected players in the online fashion scene. Today, we start with an overview of the rapidly-evolving fashion media landscape.

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