Inside Diesel’s ‘Reboot’

Diesel Reboot campaign | Source: Diesel

It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.

…Continue Reading

Future of denim, Fashion tech frenzy, China luxury trends, Technology in 2012, Tyler Brûlé’s formula

Tyler Brûlé | Source: The Dapper Dude

Niche specialists will take denim into the future (The National) “The classic five-pocket western jeans may be just that – a classic – but perhaps more consumers are now asking whether they really need another pair. Or, perhaps more precisely – the need to meet some fleeting fad for high-rise or flares or “boyfriend” jeans aside – what makes the next pair special enough to justify the

…Continue Reading

John Varvatos rocks on, Stylish social sharing, Emanuelle Alt’s Vogue position, British wool’s comeback, Art of denim

John Varvatos | Source: Multivu

Fusing Rock ‘N’ Roll With Fashion (WSJ) “With two fashion labels—John Varvatos, a classic menswear line that celebrated its 10th anniversary last year; John Varvatos Star USA, an edgier, younger collection and the most profitable of the lot… the 56-year-old designer now has nine stores in the U.S., a robust ecommerce site and plans to open stores in London and Berlin.” Arbiters of Style See It, Post It

…Continue Reading

London’s bold fashions, Burton’s McQueen challenge, Customer focus, Social shopping, Denim’s Italian roots

Christopher Kane Spring/Summer 2011 | Source: Style.com

Bold London fashion seeks way out of recession (Reuters) “London Fashion Week is emerging from the shadow of a recession that has hung over the industry the last few seasons, with confident designers presenting bold creations.” McQueen Moves On to a New Season (WSJ) “Now, as Ms. Burton gears up to unveil her first full women’s wear collection in Paris on Oct. 5, the label faces a tough question: What does it

…Continue Reading

Exploitation vs experience, Balderton on investing, LVMH beats estimates, Armani odd man out, Denim’s appeal

Fashion industry internships: exploitation or experience? (Guardian) “The haute couture world may be glamorous, but some interns at the gritty end of the business are being exploited in their quest to gain industry experience.” Balderton Capital on its Investment Strategy (The Next Woman) “As we’re seeing lots of companies from different sectors, it gives us a useful vantage point for spotting broader trends,

…Continue Reading