Top 10 Fashion Films of the Season

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…

…Continue Reading

J.Crew’s leading man, Logo-less luxe, Hermès goes street, Nordstrom matches view, Diane Pernet’s world

J.Crew Takes a Leading Role in Men's Fashion (Bloomberg) "The men's fashion landscape has long been dominated on one side by luxury brands... [or alternatives] that no longer seem au courant.  J.Crew has emerged in this void as the merchant of a new style that bridges work and leisure, youth and age, vintage and contemporary, gay and straight." Will Chinese Shoppers Embrace Luxury Goods–Sans Logo? (Forbes) "Although luxury shoppers in established, recession-stung markets may gradually be lured back into stores by understated items...will this trend appeal to potential buyers in emerging — and lucrative — markets like China, where garish still equals good?" Hermès launches street style website (MyFashionLife) "Dedicated solely to its signature square scarves, the new website, called…

…Continue Reading

Fashion Film Flourishes in Italy

Oppure Advertisement | Source: Fuori Biennale

VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital media in all its forms, but especially fashion film. Indeed, two high profile events focused on moving image in fashion will take place in the month of May alone, bringing a much needed digital awareness to the country’s conservative fashion mainstream. Tomorrow, in Vicenza, is the

…Continue Reading

BoF to Livestream Jefferson Hack Interview with Coalition of Leading Style Blogs

LONDON, United Kingdom —Today,the BoF team is busy preparing for our first FASHION PIONEERS interview with Jefferson Hack, Editorial Director of Dazed Group, to be held this Thursday at London’s Sanderson Hotel. Tickets for the event are completely sold out and a mix of BoF readers and friends from London’s fashion community will be joining us. But, we want as many people as possible to participate in the interview. So, we are delighted to announce that in addition to a livestream on BoF, our friends from across the fashion and luxury blogosphere have graciously agreed to help us bring FASHION PIONEERS to the world. The event will be live streamed on the following sites: United States: Refinery29 | Tavi Gevinson | Fashionista.com |…

…Continue Reading

Top 10 Fashion Films of the Season

LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week. But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns. During the Paris menswear collections, Stefano Pilati opened the Yves…

…Continue Reading

The Business of Fashion | Happy Holidays

Roberta Furlanetto, Designer, Italy

VANCOUVER, Canada — In what has become an annual tradition here on BoF, we wish you the best for the holiday season (and in line with our veritable obsession with internet technologies) by sharing the most colourful and creative e-greetings we have received from readers all over the world. As the fashion industry takes a break from the incessant hustle and bustle which keeps us running around for most of the year, all of us at the

…Continue Reading

The Fashion Magazine as Personal Art Project

Some/Things Magazine Issue 001 | Photo: Monika Bielskyte

PARIS, France — With all the talk of layoffs at Condé Nast in the face of a technological revolution that is transforming fashion media as we know it, the days of the good old-fashioned hard copy magazine may seem numbered. But, while traditional media behemoths struggle to translate their content and brands to the online space, niche fashion publications are sprouting up to offer a completely different kind of magazine experience

…Continue Reading

Future of Fashion Magazines | Part Two – Lots of little experiments

Images from SHOWstudio's "Dress me up, Dress me down"

Last time we surveyed the rapidly changing landscape of digital fashion media. Today, in the second part of our series on the future of fashion magazines, we explore the experimental approach that online pioneers like Jefferson Hack and Nick Knight are using to create unique content and experiences that truly bring fashion magazines into the digital age.

…Continue Reading

BoF Recommends | A Shaded View on Fashion Film

PARIS, France - When I first met Diane Pernet, it was hard to see beyond her iconic look : a towering pompadour, mantilla veil, cateye sunglasses and platform wedges, all in black, complemented by scarlet red lips and a signature scent.  Since then, I have never seen her in anything else. But, despite her aesthetic constancy, she is one of those rare souls in the fashion business who still manages to surprise at every turn, with witty observations and an unflinching honesty. And, as I have come to know the person behind the veil, as it were, we have bonded over our shared passion for young design talent, debated ideas for fashion collaborations and industry progress, and exchanged dollops of…

…Continue Reading