Digital Scorecard | Jimmy Choo 24:7 Stylemakers

http://www.youtube.com/Gu6eyd5mZGY

http://www.youtube.com/Gu6eyd5mZGY LONDON, United Kingdom – By now, social media marketing has become de rigueur for luxury and fashion brands looking to engage end consumers. And indeed, more and more luxury brands are following in the footsteps of first movers and building community-oriented experiences that allow fans to upload their own content which (once carefully curated) can be shared across these sites and the wider social

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Digital Scorecard | DigitalFashionShows.com

Prabal Gurung shooting his “Designer Preview” video | Photo: Courtesy KCD

NEW YORK, United States — In recent seasons, live-streaming runway shows have become de rigueur, as fashion brands beam their shows in realtime to fans and followers across the globe. Indeed, earlier this week, Michael Kors became the latest fashion brand to launch an “all-access” digital experience built around its show, underscoring how fashion shows, once closed industry events for editors and buyers, have rapidly become the

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Digital Scorecard | Amble with Louis Vuitton

Amble with Louis Vuitton video preview | Source: Louis Vuitton PARIS, France — “As I think about Google’s strategic initiatives in 2011, I realize they’re all about mobile,” wrote the internet giant’s chief executive Eric Schmidt in a recent post on the Harvard Business Review blog. “We are at the point where, between the geolocation capability of the phone and the power of the phone’s browser platform, it is possible to deliver

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Digital Scorecard | Ralph Lauren 4D Projection Mapping

Ralph Lauren 4D at New Bond Street | Photo: Imran Amed

NEW YORK, United States — Last night, two of Ralph Lauren’s flagship stores — the recently opened 888 Madison Avenue and the venerable 1 New Bond Street — became towering, real world canvases for an extraordinary “digital extravaganza,” designed to conjure up and communicate the world of Ralph Lauren at epic scale, demonstrate the brand’s dedication to digital innovation, and celebrate the launch of the company’s “digital flagship”

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BoF Exclusive | Digital Scorecard – British Vogue iPad App

Graphic User Interface of British Vogue iPad App

LONDON, United Kingdom — Later this week, when British Vogue launches its first ever iPad application, everyone across the fashion media landscape is bound to be paying attention. After all, Vogue is the most prestigious fashion media brand in the world, lying at the heart of Condé Nast, the world’s most powerful luxury lifestyle media conglomerate, amidst a market landscape in which age-old media brands like Vogue and others are

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Digital Scorecard | Telegraph Fashion

LONDON, United Kingdom — It’s an interesting time to be in the media business. The internet has disrupted the way in which content is created, packaged and distributed, putting the power of publishing (and republishing) in the hands of the many, and blurring the once familiar roles assigned to publishers, editors and readers. But the internet also enables innovators to stitch things together and form new hybrids. In fashion, we’ve

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Digital Scorecard | Because Magazine

Because Magazine Screenshot | Source: Because

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But ‘intent generators’ like magazines often lose their fair share of sales revenue to ‘intent harvesters’ like retailers further down the purchasing path. Squeezed by shrinking ad sales, major publishers like Condé Nast have become increasingly aware of this missed opportunity — and more and more

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Digital Scorecard | Womanity powered by Thierry Mugler

Womanity Mosaic screenshot | Source: Clarins Fragrance Group

PARIS, France — Last week, Thierry Mugler and Clarins Fragrance Group launched a major campaign under the banner “Womanity.” They have also registered the “Womanity” trademark in a number of product categories. There’s just one thing missing: there’s no product. At least, not yet. At the center of the initiative is womanity.com, a content site “powered by Thierry Mugler” and deployed in collaboration with Microsoft’s MSN, who is

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Digital Scorecard | Burberry 3D Live Stream

[caption id="attachment_10498" align="alignnone" width="500" caption="Burberry Autumn/Winter 2010 | Source: Burberry"][/caption] LONDON, United Kingdom — It was billed as the world’s first truly global fashion show, taking place on the penultimate day of London Fashion Week, beamed live in 3D to five global cities, and streamed to the rest of the world via 73 websites, including Vogue, Grazia and CNN, which all picked up the video feed in a global simulcast. It was undoubtedly the  most widely distributed fashion show a luxury brand has ever staged, potentially reaching an audience of more than 100 million users, according to Burberry CEO Angela Ahrendts. At first, I was disappointed that BoF had not been invited to attend the real event at London's Chelsea…

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Digital Scorecard | NOWNESS

Rachel Whiteread’s Drawings | Source: NOWNESS

NEW YORK , United States — In recent quarters, online sales were the only bright patch in a grim luxury retail landscape. But interestingly, in January of 2009, LVMH-owned eLuxury announced that it would cease e-commerce operations entirely and relaunch as a luxury destination focused completely on content. Fast-forward one year and the luxury industry still can’t seem to get enough of the internet. Social Media is the phrase

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Digital Scorecard | Chanel’s Unsharable Masterpiece

PARIS, France — Yesterday, Chanel launched its long awaited Chanel No.5 short film Train de Nuit, featuring Audrey Tautou, who is no stranger to the storied French couture brand. Often compared to Mademoiselle Chanel herself, Tautou has now twice taken on the role of the famous coutourière, most recently in Coco Avant Chanel, a film exploring her early life and times. Within seconds of seeing the opening shot of the 2 minute short film, directed by Jean-Pierre Jeunet, who previously worked with Tautou on the award-winning film Amélie, the viewer is struck by Tautou's alluring presence, as she rushes to catch the Orient Express which takes her from 1955 Paris to modern-day Istanbul in mere seconds. This is the Internet…

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