The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor. Today, we provide a practical primer on how emerging brands can seize the direct-to-consumer e-commerce opportunity.
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Chinese e-commerce goliaths like Taobao provide a powerful platform for start-up fashion and apparel e-tailers, reports Genevieve Flaven.
HANGZHOU, China — Billionaire Jack Ma, founder of Alibaba Group Holding Ltd., said “the next five years are the golden age for e-commerce” in China, which has more online shoppers than the U.S. The value of its online retail transactions is projected to double to $411 billion by 2015.
In Fashion, Are Trends Passé? (New York Times) “Trends persist, of course, still scrutinized by mass merchants, manufacturers and many consumers, who use them as a compass, a means of navigating a sea of often-conflicting messages. But as an impetus to buy, trend reports rank fairly low on consumer checklists. Shoppers instead glean their fashion intelligence from a welter of sources, among them the runways, the Internet and
Humberto Leon and Carol Lim (Interview) “When Humberto Leon first met his future close friend and business partner Carol Lim 19 years ago at the University of California, Berkeley, Lim was in her pajamas. ‘I met her at a friend’s house and said, ‘Let’s go out!’ So Carol just put on heels with her pajamas and we had a really fun night,” Leon recalls. “That’s how it all started.”
Yesterday, BoF was first to bring you the news of the recent $18 million investment in Farfetch.com. Today, we continue a week focused on e-commerce by examining the historical challenges faced by online retailers and how recent innovations and infrastructural advances have fundamentally improved the economics of e-commerce, setting the stage for a renaissance in online retail. SAN FRANCISCO, United States — Following the burst of
Wanted: a Second Chance (WSJ) “It’s the fear of every high-achieving professional: excelling, reaching the pinnacle of your field—and, the next day, having to start over… Many designers say the key to their reinvention came from using skills, interests and contacts from their earlier lives—without stopping for regrets. ‘Nothing’s a bad experience and nothing is a waste of time.’” More
Because, Obviously, Everyone Needs a Stylist (WSJ) “Now, a crop of new e-commerce sites are trying to cash in on regular consumers’ desires for a Hollywood-type stylist experience of their own. The sites combine the Internet’s powers of customization with the cachet of stylists to attempt to match of-the-moment products to shoppers’ personal preferences.” Fashion hunts for talent in new growth phase