The China Edit | China’s Flux, E-Commerce Opportunity, Mainland Multi-Brand Stores, Salvatore Ferragamo

From the "Salvatore Ferragamo: Evolving Legend" exhibit at MoCA Shanghai | Source: Flickr

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

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The Basics | Part 9 — E-Commerce

Source: Shutterstock

The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor. Today, we provide a practical primer on how emerging brands can seize the direct-to-consumer e-commerce opportunity.

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Alibaba Founder: “The Next Five Years are the Golden Age for E-commerce” in China

HANGZHOU, China — Billionaire Jack Ma, founder of Alibaba Group Holding Ltd., said “the next five years are the golden age for e-commerce” in China, which has more online shoppers than the U.S. The value of its online retail transactions is projected to double to $411 billion by 2015.

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Trends are passé, Fashion patents, China e-commerce shift, Future of street style, Plus-size men

Military Trend | Source: YellowShowLaces

In Fashion, Are Trends Passé? (New York Times) “Trends persist, of course, still scrutinized by mass merchants, manufacturers and many consumers, who use them as a compass, a means of navigating a sea of often-conflicting messages. But as an impetus to buy, trend reports rank fairly low on consumer checklists. Shoppers instead glean their fashion intelligence from a welter of sources, among them the runways, the Internet and

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Fashion partnership, Shoedazzle pivots, Curation superheroes, Extreme e-commerce, Li Bingbing

Humberto Leon and Carol Lim by Gregory Harris | Source: Interview

Humberto Leon and Carol Lim (Interview) “When Humberto Leon first met his future close friend and business partner Carol Lim 19 years ago at the University of California, Berkeley, Lim was in her pajamas. ‘I met her at a friend’s house and said, ‘Let’s go out!’ So Carol just put on heels with her pajamas and we had a really fun night,” Leon recalls. “That’s how it all started.”

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