NEW YORK, United States — Online shopping surged to a record on Cyber Monday as many consumers snubbed physical stores and took to the Web to buy holiday gifts.
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor. Today, we provide a practical primer on how emerging brands can seize the direct-to-consumer e-commerce opportunity.
Chinese e-commerce goliaths like Taobao provide a powerful platform for start-up fashion and apparel e-tailers, reports Genevieve Flaven.
HANGZHOU, China — Billionaire Jack Ma, founder of Alibaba Group Holding Ltd., said “the next five years are the golden age for e-commerce” in China, which has more online shoppers than the U.S. The value of its online retail transactions is projected to double to $411 billion by 2015.
In Fashion, Are Trends Passé? (New York Times) “Trends persist, of course, still scrutinized by mass merchants, manufacturers and many consumers, who use them as a compass, a means of navigating a sea of often-conflicting messages. But as an impetus to buy, trend reports rank fairly low on consumer checklists. Shoppers instead glean their fashion intelligence from a welter of sources, among them the runways, the Internet and
Humberto Leon and Carol Lim (Interview) “When Humberto Leon first met his future close friend and business partner Carol Lim 19 years ago at the University of California, Berkeley, Lim was in her pajamas. ‘I met her at a friend’s house and said, ‘Let’s go out!’ So Carol just put on heels with her pajamas and we had a really fun night,” Leon recalls. “That’s how it all started.”