The Evolution of Pitti Uomo, Part II: New Frontiers and Building Brand Pitti

Attendees of Pitti Uomo 85 in 2014 | Photo: Enrico Labriola for Pitti Uomo

Since its inception, Pitti Uomo has grown into the largest and most influential menswear trade show of its kind. In the second instalment of a two-part series, we examine how Pitti Uomo became a global player.

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Intelligence | How Trade Shows Are Adapting to the Digital Age

Pitti Uomo Magical Tour by F. Guazzelli | Source: Pitti Immagine

LONDON, United Kingdom — Physical trade shows, held over a few days in large exhibition halls, have long been the most effective and efficient way for suppliers to showcase and sell their products to customers. But today, the internet is making it increasingly easy to exchange information and conduct business regardless of physical location. On top of this, with the global economy in a state of turmoil, buyers are being more

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