KCD’s Digital Fashion Shows to Open to Consumers

Screenshot of DigitalFashionShows.com | Source: KCD

NEW YORK, United States — The digital arm of public relations company KCD has announced that Digital Fashion Shows, the firm’s previously industry-only, streaming fashion show platform, will offer ‘front row’ access to members of the public, starting this season. During the upcoming New York collections, the platform will present the Alexander Plokhov, Peter Som and Pierre Balmain shows. Additional clients are set to launch during

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Digital Scorecard | DigitalFashionShows.com

Prabal Gurung shooting his “Designer Preview” video | Photo: Courtesy KCD

NEW YORK, United States — In recent seasons, live-streaming runway shows have become de rigueur, as fashion brands beam their shows in realtime to fans and followers across the globe. Indeed, earlier this week, Michael Kors became the latest fashion brand to launch an “all-access” digital experience built around its show, underscoring how fashion shows, once closed industry events for editors and buyers, have rapidly become the

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