Op-Ed | What Went Wrong at Aquascutum?

Aquascutum Fall 2010 Campaign | Photo: Willy Vanderperre

It was a luxury brand that dressed the military through two world wars, but seemingly couldn’t make it through the recession. Today, in a guest Op-Ed piece, fashion market intelligence provider EDITD digs into the data to try to understand where Aquascutum went wrong. LONDON, United Kingdom — In April of this year, at a time when Burberry posted an 11 percent increase in sales, fellow British heritage brand and trenchcoat maker

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In Digital London, Technology and Fashion Collide

Today BoF founder Imran Amed examines the fruitful interaction between London’s rising technology and fashion scenes for Wallpaper* magazine, where a version of this article first appeared. LONDON, United Kingdom — London is a gilt-edged global hub for art and commerce. An undisputed heavyweight champ. But it is now also a genuine tech contender, a rise up the ranks that has been rapid and more than a little unlikely. When David

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The Long View | How Realtime Data is Reshaping the Fashion Business

Julia Fowler and Geoff Watts | Source: Editd

LONDON, United Kingdom — Clearance sales point to a perennial problem in the fashion industry: the misalignment of supply and demand. Using traditional market research, brands and retailers are unable to predict with high accuracy what products consumers will actually purchase during any given season. As a result, merchandise that doesn’t sell is marked down, while demand for popular items goes unmet, leading to significant loss of

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Faking it, Fashion’s shifting focus, Digitising trend-forecasting, LVMH Bulgari deal cleared, Facchinetti returns

Louis Vuitton Spring/Summer 2011 | Source: Louis Vuitton

Counterfeits get sophisticated: how to spot fakes | Source: WSJ The Finer Art of Faking It (WSJ) “The prices of the imitators are rising, confusing customers who are looking for the real deal at a discounted price. Still, the higher-priced fakes are just a fraction of what a real item would cost…  To fight back, more brands are turning to authentication devices into their merchandise.” The Has-Beens of the Fashion

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