What has become of the traditional fashion trend, now that fashion seasons have multiplied and blurred into an almost constant stream of ‘newness’ and an Instagram post can make a look go viral overnight?
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
It was a luxury brand that dressed the military through two world wars, but seemingly couldn’t make it through the recession. Today, in a guest Op-Ed piece, fashion market intelligence provider EDITD digs into the data to try to understand where Aquascutum went wrong. LONDON, United Kingdom — In April of this year, at a time when Burberry posted an 11 percent increase in sales, fellow British heritage brand and trenchcoat maker
Today BoF founder Imran Amed examines the fruitful interaction between London’s rising technology and fashion scenes for Wallpaper* magazine, where a version of this article first appeared. LONDON, United Kingdom — London is a gilt-edged global hub for art and commerce. An undisputed heavyweight champ. But it is now also a genuine tech contender, a rise up the ranks that has been rapid and more than a little unlikely. When David
LONDON, United Kingdom — Clearance sales point to a perennial problem in the fashion industry: the misalignment of supply and demand. Using traditional market research, brands and retailers are unable to predict with high accuracy what products consumers will actually purchase during any given season. As a result, merchandise that doesn’t sell is marked down, while demand for popular items goes unmet, leading to significant loss of
Counterfeits get sophisticated: how to spot fakes | Source: WSJ The Finer Art of Faking It (WSJ) “The prices of the imitators are rising, confusing customers who are looking for the real deal at a discounted price. Still, the higher-priced fakes are just a fraction of what a real item would cost… To fight back, more brands are turning to authentication devices into their merchandise.” The Has-Beens of the Fashion