In Ethical Fashion, Desirability is Sustainability
NEW YORK, United States — Over the past ten years, the eco-fashion movement has been gathering steam. Following the lead of pioneering brands like Stella McCartney and NOIR, which were founded on the basis of ethical principles near the turn of the millennium, there are now entire fashion exhibitions, forums and blogs all focused on so-called sustainable fashion. Ethical fashion is also high on the agenda of the major luxury goods groups. In April 2009, having already partnered with Stella McCartney to launch her eponymous label, PPR announced its support of HOME, an environmental call-to-action by filmmaker Yann Arthus-Bertrand. François-Henri Pinault, chairman and chief executive officer, said at the time that PPR’s support aimed to use “images and commentary to…
