Top 10 Fashion Films of the Season

NEW YORK, United States — What makes a successful fashion film? Is it a strong visual concept? Content that can be quickly parsed? A savvy distribution strategy? Humour? Provocation? A famous model or a catchy soundtrack? Creating compelling fashion videos has always been more art than science. But as we set about compiling our ranking of this season’s best films, we saw some interesting commonalities. While Cartier’s 3-minute CGI

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The Bottom Line | Condé Nast 2.0

LONDON, United Kingdom – Moves this week from within Condé Nast International suggest that some of the media giant’s edgiest fashion publications – including French Vogue and Love magazine – are finally gearing up to seize the digital opportunity in a more meaningful way. Superstylist Katie Grand, the creative force behind Love magazine, took to her brand new Twitter account Monday to announce the appointment of Alexander Fury in

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Stella’s message, MADE’s mobile app, Models’ rights, Lux Fix, Vogue.fr in the digital age

Stella McCartney’s Fashion Message (On the Runway) “Stella McCartney appears in a new video by People for the Ethical Treatment of Animals, released today. It’s worth watching. The subject is animal suffering in the leather industry and the risks to human health and the environment from tanneries.” At Fashion Week, a Peek at a New Tactic for Marketers (NY Times) “Made Fashion Week’s mobile app… has been

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Contentious coveted domains, Kisses for Couture, Prada IPO in HK, Emmanuelle Alt’s Vogue Paris, Digital King

Coveted vs. Coveted | Source: Signature9

Eminent Domain Name: What To Do When Your Brand Is Coveted (Signature9) “Late last week, Erin Kleinberg, Stephanie Mark and Jake Rosenberg launched a new fashion blog. The design was solid, the content striking and the concept – a peek inside the closets of fashion editors and insiders – met with enthusiasm. The name, however, was met with raised eyebrows.” Onstage or Backstage, a Kiss for Paris (NY Times) “The

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John Varvatos rocks on, Stylish social sharing, Emanuelle Alt’s Vogue position, British wool’s comeback, Art of denim

John Varvatos | Source: Multivu

Fusing Rock ‘N’ Roll With Fashion (WSJ) “With two fashion labels—John Varvatos, a classic menswear line that celebrated its 10th anniversary last year; John Varvatos Star USA, an edgier, younger collection and the most profitable of the lot… the 56-year-old designer now has nine stores in the U.S., a robust ecommerce site and plans to open stores in London and Berlin.” Arbiters of Style See It, Post It

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