BoF Exclusive | How Stefano Pilati Plans to Modernise Zegna

Stefano Pilati | Photo: Inez and Vinoodh

In a global exclusive interview to coincide with the unveiling of a new advertising campaign for Ermenegildo Zegna, a part of the brand’s repositioning strategy, Imran Amed sat down with head of design Stefano Pilati to discuss his plans for modernising the venerable Italian menswear label, while embracing its rich heritage in tailoring and fabric development.

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Arnault Lets Them Eat Cake Amid Luxury Hospitality Push

Maison Cheval Blanc - Courchevel | Source: LVMH

PARIS, France — French billionaire Bernard Arnault wants you to spend the night and eat his pastries. After decades of acquiring luxury goods that consumers can drink and wear, the chairman of LVMH Moet Hennessy Louis Vuitton SA last week bought a five-star hotel in St. Barths and in June added a storied Milanese cafe, accelerating his push to meet all his well-heeled clients’ earthly needs.

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CEO Talk | Gildo Zegna, Chief Executive Officer, Ermenegildo Zegna Group

Gildo Zegna | Source: BoF

In our latest CEO Talk, BoF’s Imran Amed sits down with Gildo Zegna on the day of Stefano Pilati’s debut show for Zegna Couture to talk about how Ermenegildo Zegna, a family-run business started in 1910 in the small town of Trivero in the Biella Alps, has become a luxury menswear benchmark for global success.

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Stefano Pilati makes Zegna debut

Source: Associated Press

MILAN, Italy — Stefano Pilati, who arrived at Zegna from Yves Saint Laurent, inventively fit contrasting scrunchy, crumpled cuffs, at times suggestive of armbands, on tailored jackets, coats and fine sweaters. In another twist, shirt cuffs were folded over elbow-length sleeves on finely knit sweaters, layered again with a longer scrunched-up sleeve.

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Colin’s Column | Ermenegildo Zegna Does Australia, Big-Time

Australian Sheep | Source: Zegna Facebook Page

Fresh from a trip down under, where he was schooled in the age-old process of wool production, Colin McDowell shares his experience of the over-the-top Australian extravaganza to celebrate the fiftieth edition of the Ermenegildo Zegna Wool Trophy.

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Will a Wave of Megastores Turn Bond Street into the World’s Premier Luxury Showcase?

Bond Street's Coming Luxury Megastores | Source: BoF

Following the arrival of Louis Vuitton’s super-sized “Maison” on London’s Bond Street in 2010, the thoroughfare will soon be home to a slew of high fashion megastores, transforming the once-quaint street into a larger-than-life global luxury showcase.

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Photo Diary | 10 Fashion Moments in Milan for Menswear A/W 2013

Prada A/W 2013 | Photo: Sonny Vandevelde

MILAN, Italy — Sonny Vandevelde was backstage in Milan again this season to give us a behind-the-scenes look into the Milan menswear collections for Autumn/Winter 2013. Accessories were strong, with bold shoes and standout leathergoods from Burberry, Bottega Veneta and Prada. Mrs Prada also advocated a relaxed, but considered geek chic vibe amongst some of the more put together looks in shades of grey, black and beige seen

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