The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Fashion brands continue to invest in short videos as part of their seasonal advertising campaigns. Some are pushing the boundaries with novel narrative content, ‘edutainment’ and big budget directors.
BoF compiles the most important professional moves of the week.
BoF speaks to industry insiders about the menswear season that just wrapped.
MILAN, Italy — Ermenegildo Zegna said he expects revenue growth at the namesake luxury goods maker will remain under pressure for at least another six months as demand moderates in China and the yen’s weakness persists.
In a global exclusive interview to coincide with the unveiling of a new advertising campaign for Ermenegildo Zegna, a part of the brand’s repositioning strategy, Imran Amed sat down with head of design Stefano Pilati to discuss his plans for modernising the venerable Italian menswear label, while embracing its rich heritage in tailoring and fabric development.
PARIS, France — French billionaire Bernard Arnault wants you to spend the night and eat his pastries. After decades of acquiring luxury goods that consumers can drink and wear, the chairman of LVMH Moet Hennessy Louis Vuitton SA last week bought a five-star hotel in St. Barths and in June added a storied Milanese cafe, accelerating his push to meet all his well-heeled clients’ earthly needs.
ISTANBUL, Turkey — Social unrest in Turkey and Brazil is making it harder for luxury-goods makers to keep shoppers spending in a difficult economy, according to Ermenegildo Zegna.
In our latest CEO Talk, BoF’s Imran Amed sits down with Gildo Zegna on the day of Stefano Pilati’s debut show for Zegna Couture to talk about how Ermenegildo Zegna, a family-run business started in 1910 in the small town of Trivero in the Biella Alps, has become a luxury menswear benchmark for global success.
MILAN, Italy — Stefano Pilati, who arrived at Zegna from Yves Saint Laurent, inventively fit contrasting scrunchy, crumpled cuffs, at times suggestive of armbands, on tailored jackets, coats and fine sweaters. In another twist, shirt cuffs were folded over elbow-length sleeves on finely knit sweaters, layered again with a longer scrunched-up sleeve.
In a new series, Market GPS, BoF looks beyond the BRICs to the next tier of emerging market opportunities. First up, we examine Africa’s giant, Nigeria.