BoF compiles the most important professional moves of the week.
Germany is Europe’s biggest consumer of fashion. So why isn’t the country a bigger force in the international fashion world?
How Escada Clawed Its Way Back From Bankruptcy (Die Welt) “With Berlin Fashion Week — the first big fashion event of 2012 — just a week away, excitement is mounting in the world of clothing design. The energy is particularly high at Escada, as the Munich-based brand’s new sports line will open the catwalk show in the German capital… But after being written off as dead, the global brand is decidedly back in
Social Media Breeds Edvertorial (WWD) “‘It’s a new way of communicating with consumers… an editorial approach to telling your brand story, and the social-media space just lends itself so beautifully to that combination.’” Everyday Escada? Life After ’80s Power Dressing (WSJ) “Over the past two years, in an effort to add new customers, Mr. Sälzer cut Escada’s prices by 20%…
Tommy Hilfiger Dreams of Limitless Horizons (IHT) “‘We are really living the American dream,’ Mr. Hilfiger said, ‘to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don’t take ourselves too seriously in fashion.’” ‘Cyber Monday’ Sales Show Strength (WSJ) “Online retailers experienced a sales surge
YSL and a Naked Screen (IHT) “With social networking the subject of the moment, Yves Saint Laurent made a bold decision to link its men’s wear to a new generation…But viewers won’t be getting even a glimpse of the perfectly cut coats, the jackets with a tendency to be rounded up at the base of the spine or even the drop-crotch pants that are a favorite of the designer, Stefano Pilati.” Ready to Spend, but Not to
Today, BoF brings you an exclusive interview with a key adviser to the private family trust which, as announced today, made an investment in Lanvin, one of the hottest fashion brands in the world. PARIS, France — Over the past few years, under the creative stewardship of industry darling Alber Elbaz, Lanvin has risen to heights that most fashion brands can only dream of, with nearly unanimous positive reviews from buyers and
Megha Mittal to buy luxury fashion house Escada (Reuters) “‘Today the insolvency administrator of ESCADA AG signed a sale and transfer agreement with one of the Mittal Family Trusts,’ the company said in a statement late on Thursday after the preliminary creditors’ committee approved the deal.” Victoria’s Secret unveils plans for launch in UK and Europe (Retail Week) “US fashion and beauty giant
Restructuring Luxury at Versace (NY Times) “I am a survivor,” the designer Donatella Versace said matter-of-factly during a recent blitz of New York, a visit that made it appear little had changed in the world of the occupationally fabulous.” Escada sells Primera brands (Drapers) “Primera comprises brands Laurèl, Apriori and Cavita. Luxury German womenswear house Escada previously signed a contract to sell the
A fashion coup (NY Post) “There is a new player in the international bidding war for a European luxury brand. The owner of Faconnable has emerged as one of the buyers likely to scoop German fashion house Escada out of bankruptcy.” Luxury malls languish in booming Brazil (UPI) “Dozens of new luxury malls remain nearly empty all over Brazil. Luxury boutiques would not release sales figures but analysts and sales