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6 October, 2009 | by Imran Amed, Editor

Paris Fashion Week | Introducing the EVER Manifesto

Mark Fast and Osman Yousefzada | Source: Amira Fritz for Ever Manifesto

Mark Fast and Osman Yousefzada | Source: Amira Fritz for Ever Manifesto

PARIS, France — Besides the requisite family members (Paul McCartney) and celebrities (Charlotte Rampling and Gwyneth Paltrow) in her audience and supermodels (Natalia Vodianova) and clothes (feminine tailoring and A-line skirts) on her catwalk, Monday’s Stella McCartney show also highlighted an enterprising new initiative focused on ethical luxury.

The brainchild of Monaco’s Princess Charlotte Casiraghi, Elizabeth von Guttman and Alexia Niedzielski, the EVER Manifesto is designed to showcase and celebrate how ethical principles can underpin luxury lifestyles. The project was launched during Milan Fashion Week with the support of Vogue Italia’s Franca Sozzani and then distributed to attendees of Stella McCartney’s show in Paris.

Today, BoF gives you an exclusive first peek at some of the compelling content offered up in EVER Manifesto 01 as Barneys New York Fashion Director and forward-thinking style maven Julie Gilhart talks to London-based fashion designer Duro Olowu about sustainability and consumption in the fashion industry.

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