BoF Exclusive | UK fashion start-up Fabricly secures seed funding from Y Combinator

LONDON, United Kingdom — Despite the well-documented technological advancements in the consumer-facing elements of the fashion value chain — marketing, PR and retail — there are still huge opportunities for optimising manufacturing and wholesale activities using technology, especially for smaller fashion companies which typically use Excel and other manual tools to stay on top of everything. So, when an enterprising start-up offers to do this in a way that is not cost-prohibitive, The Business of Fashion is bound to be interested. I first met Ari Helgason last year when he introduced me to World on a Hanger, a London-based start-up focused on streamlining the manufacturing process for independent fashion companies (see explanatory video here). Since then, Ari and his business…

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