Op-Ed | Don’t Write Off Fashion Bloggers

Oscar de la Renta Spring/Summer 2014 at New York Fashion Week | Source: NowFashion

The organisers of New York Fashion Week aim to clean up an event that “has been swarmed with fashion bloggers, street-style photographers and fashion fans.” But bloggers — fashion’s resident outsiders — have a lot to bring to the table, argues Renata Certo-Ware.

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Bonnie Brooks’ quest at The Bay, Tapping the blogosphere, Hermès’ defense, Adidas’ big plans, Kenzo celebrates

The Bay's Bonnie Brooks' lifelong ‘quest to be the best’ (Globe and Mail) "Ms. Brooks is used to thinking big.  [At Lane Crawford], she used some of the same tactics that she’s applying at the Bay to turn it around: introducing an array of with-it brands, ditching old ones and putting a spotlight on high-margin shoes and handbags." How luxury brands can tap the blogosphere’s growing influence (Luxury Daily) "Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers." Hermès needs to style media defense to unsaddle LVMH (Reuters) "Winning the media war against luxury giant LVMH which began…

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Marketing with cultural sensitivity, Sponsoring bloggers, Social CEOs, Ebay’s fashion push, Corrine Day’s legacy

Dior's Shanghai Dreamers | Source: antbazaar

Chinese people as identical Maoist robots? (Guardian) “If fantasy is part of the appeal of fashion, then wouldn’t it be worthwhile for Dior, Chanel, and other couture houses to figure out how Chinese people fantasise and see themselves?” Marketing’s New Rage: Brands Sponsoring Influential Bloggers (WWD) “Forget about just display ads. Increasingly, the future of advertising online seems to be through

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China’s top bloggers, Frugality in fashion, The enduring espadrille, Battle brewing for NYFW, Smith’s new virtues

Urban Outfitters Retail | Source: Sneakpeak

China’s Fashion Bloggers: Five to Watch (Jing Daily) “In the US and the UK, fashion bloggers have long been considered ahead-of-the-curve influencers… With China’s growing appetite for luxury, there’s room for China’s fashion bloggers to gain industry traction as well.” Frugality in Fashion Amid Economic Slump (WWD) “Never before has it been so chic to be cheap. And the looming threat of a double-dip

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Liz Claiborne’s rise and fall, Zero waste design, Bigging up bloggers, Fashion’s arty side, The Missoni dynasty

William L. McComb, CEO of Liz Claiborne Inc. | Source: Huffington Post

Targeting Younger Buyers, Liz Claiborne Hits Snag (WSJ) “In an effort to attract a younger audience, Mr. McComb decided to focus on the company’s contemporary brands with the most potential… But he made a series of strategic blunders… The decision to realign the company’s portfolio ‘was a disaster waiting to happen’.” Fashion Tries on Zero Waste Design (NY Times) “Zero-waste

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Digital IQ Ranking of Fashion Brands’ Digital Competence

NEW YORK, United States — In the first-ever ‘Digital IQ’ ranking of the top luxury fashion brands’ digital competence, Louis Vuitton has come out on top, followed closely by Ralph Lauren. Both are ranked as ‘genius’ in the wide-ranging qualitative and quantitative study which covers 109 brands across the luxury spectrum, not just fashion. The study was authored by Scott Galloway, Clinical Associate

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