Bloggers unite at Style Coalition

NEW YORK, United States — A few months ago, I commented on the patchy quality out there in the fashion blogosphere. Too many blogs, churning out too much of the same content, sometimes poorly written and failing to add anything new to the fashion conversation. Even the term ‘fashion blogger’ itself is somehow tainted, also bringing to mind the words ‘low quality’ and ‘poorly researched.’ Today, I

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Not all fashion blogs are created equal

NEW YORK, United States - Can fashion bloggers be trusted online authorities? As the ever-proliferating fashion blogosphere continues to expand, and more and more bloggers gain access to fashion week, it's pretty clear that the answer is yes. The fashion blog is here to stay. But it's also fair to wonder whether all of this new content actually adding anything new to the reams of content already out there. This past Spring/Summer 2009 season saw the debut of Inside The Tents. Inspired by Web 2.0 initiatives such as SXSW (South by South West) and the liveblogging phenomenon from political conventions in this U.S. election year, ITT aggregated fashion bloggers on one site to share their collective experiences from the tents…

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India’s slow Internet march

One look at the current advertising campaign for Hermès, and it's clear that India is on the radar screen of Western luxury brands. But this is not a new phenomenon. At the recent Walpole Seminar on China & India, Dr. Amin Jaffer, International Director of Asian Art at Christie’s, described the long relationship that India has had with European luxury brands, dating back to the late 1800's. Today, however, things aren't as straightforward. Other Walpole seminar participants like Mohan Murjani (of the Murjani Group - partners to Jimmy Choo, Gucci and Bottega Veneta in India) also revealed that new luxury entrants in India are up against strong domestic players, labyrinthine bureaucracy, and inconsistent infrastructure. Break-even will take longer than some…

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Q&A: A conversation with Susie from Style Bubble

Susie Bubble is one of the most recognisable, most respected and most widely-read fashion bloggers in the world. Her quirky style suggestions, honest reviews and friendly voice make her blog a must-read for thousands of women everyday.  To use Malcolm Gladwell's vocabulary from his best-selling book, The Tipping Point, Susie is the ultimate maven, and the blog has provided the perfect platform from which to share her expertise. Not surprisingly, fashion brands, online fashion media and ecommerce retailers have been looking to get in on the action. Banner ads have recently begun to appear on her site from the likes of Net-a-Porter and Diesel. Susie is regularly invited to conferences and events so others can draw upon her expertise.  Almost…

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Marc Jacobs: Getting into the fray

In what is what is likely a first in the fashion industry when it comes to the blogosphere, Marc Jacobs has joined the ongoing online debate raging about his supposed row with Suzy Menkes, the highly regarded fashion editor of the International Herald Tribune. In his comment on Cathy Horyn's On the Runway blog, Jacobs says: I did NOT stick my tongue out at Suzy Menkes……I pulled a stupid face with my tongue out in happiness for being done with what has been a great but most stressful season for me. I am not stupid, childish or a vindictive person….I had prior to the show left a silly t-shirt and a nice note for Suzy on her seat. Why would…

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Fashion 2.0: A cut, sew and blog above

When Malcolm Harris, one of the designers behind the Katsumi & Malcolm label which was once financially backed by Madonna, wanted to launch a new brand, he knew he needed to do something singularly different. Harris is the man behind Cut, Sew & Blog which has got young fashion insiders and the blogosphere buzzing and is already spawning internet spoofs. By turning to web 2.0 technologies and using sites like Myspace and Youtube to promote his new label, Malcolm may be the first fashion designer ever to build his entire business strategy around the use of the Internet, as opposed to treating it as a cosmetic afterthought. He recently answered a few questions from the Business of Fashion to explain…

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Street Clash: Aggregating global street style

I recently came across Street Clash, the innovative global street style competition which is creating a buzz in the fashion blogosphere. The blog brings together the Sartorialist-style photos from cities around the world, pitting Melbourne against Kiev against San Francisco against London...all vying for the honour of being declared the city with coolest street style, voted on by the Street Clash's readers. It's the second round of the competition, and Paris and London are already out of the running, demonstrating that the best style isn't necessarily in the established fashion capitals. For example, I wasn't too surprised to see my old hometown, Montréal, one of the most fashionable cities in the world, beat my current hometown, London. But, when I…

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Everyone’s talking about: Fashion blogging

One amazing thing about the fashion blogosphere is that it is global, in the truest sense of the word. Major brands and media everywhere are sitting up and taking notice of this phenomenon, and smart journalists are questioning how this will change the industry going forward. Candy Soo of Hong Kong's pre-eminent English language daily, The South China Morning Post, recently published an article on the growing influence of fashion blogs and how the industry is (slowly) coming to terms with it. The article interviews bloggers behind several fashion blogs, including The Business of Fashion, and handbag designer Rafe Totengco talks about how he uses his blog to promote his brand and solicit feedback from his clientele. Thank you to…

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Style.com: Sartorialising

WWD reports today that Style.com has concluded an agreement to sell advertising on the Sartorialist blog maintained by Scott Schuman, a former fashion industry staffer who left a fashion sales showroom to create one of the best known blogs in the fashion blogosphere. Women's Wear Daily said: A fashion label may get the best endorsement when its wares show up on a well-dressed city dweller photographed for fashion industry veteran Scott Schuman's popular blog The Sartorialist. But for those who want more direct brand promotion, Style.com and Men.style.com will begin to sell ads forThesartorialist.blogspot.com beginning Sept. 1.... ...The partnership is the first time the CondéNet properties have sold ads for a brand outside the company stable. Schuman's blog, where he posts…

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