Alexandra Shulman, courtesy of David Wise
LONDON, United Kingdom — When BoF’s Vikram Alexei Kansara explored the interactive future of fashion magazines about a month ago, a lively debate ensued in the comments section of the post and in emails with our readers. It is one of the most read articles on BoF thus far in 2009.
Clearly this is a topic on everyone’s minds, not only in the fashion media, but also print media more generally. Major newspapers like The New York Times and The Washington Post are deep in cost-cutting mode, the consequence of a perfect storm of technological change and plummeting advertising revenues which has sent the global publishing industry into a tailspin. Several magazines have been shut down, including Conde Nast’s Domino and Hachette Filipachi’s Home. Last week, music monthly Blender was the latest magazine to take its entire publication online, shuttering the physical publication altogether after the April issue.
So, when given the opportunity to pose a question to one of the most important fashion editors in the world, I couldn’t resist asking for her take on the future of fashion magazines in this climate of rapid change.
