Op-Ed | Are We Failing to Fulfill the Potential of Fashion Film?

NEW YORK, United States — Each season, shortly after the four main fashion weeks in New York, London, Milan and Paris, marketers in our industry begin planning their print campaigns for the following season. It often takes us weeks, if not months, to assemble our creative teams and produce immaculately crafted shoots, followed by still more months to buy media placements in magazines and on outdoor billboards. Meanwhile, for

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The Ugg story, Gianfranco Ferré offer, CFDA’s new model rules, Measuring emotional response, Bling unzipped

UGG's Women's Classic Short Sparkles | Source: UGG

The story of Ugg (Telegraph) “Clumpy or comfortable, hideous or heaven-sent, few shoe styles have proved as divisive as Uggs. The boots – originating from Australia – have outlasted all forecasts of their demise, and rocketed to ubiquity as one of the footwear industry’s biggest success stories of the past decade.” Offer Submitted on Gianfranco Ferré (Fashionologie) “Gianfranco Ferré might have

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Giles’ Ungaro debut, New content kings, Mobile luxury, As seen on screen, Jefferson Hack interviews Gareth Pugh

Ungaro Spring/Summer 2011 | Source: Style.com

Giles Deacon’s Ungaro debut (Independent) “Deacon, who became creative director of this grand French fashion house in spring this year, said he wanted to take it back to its distinctly French roots – and he has done just that.” Is this the future of media? (Independent) “Many companies have, in recent years, moved into the customer publishing sector, distributing their own glossy magazines to their client

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week. But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns. During the Paris menswear collections, Stefano Pilati opened the Yves…

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The Best of BoF | Top 10 Articles of 2009

Dolce and Gabbana Front Row Spring Summer 2010 | Source: New York Times

LONDON, United Kingdom — It’s that time of year again. With over one million pageviews on BoF in 2009, it’s time to take stock of the year that was in a retrospective of the most popular articles from The Business of Fashion. Needless to say, 2009 was the year of social media in fashion and our top 10 list is reflective of the explosion of interest in fashion bloggers, social networks and the now ubiquitous Twitter.

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HD Cameras and the Video Revolution

NEW YORK, United States — First video killed the radio star, now digital video appears poised to kill off the still photographer. Armed with HD digital video that's ever-higher in quality, photographers can now shoot moving images with the crispness and clarity of still photos. This raises an interesting dilemma for image-makers across art, fashion and advertising alike: why bother with photographs anymore? Earlier this year, a video of Megan Fox in a bathing suit circulated online, followed by a cover story in Esquire magazine featuring images that were outtakes — screen grabs, essentially — from the video. Both were credited to celebrity portrait photographer Greg Williams, whose work has always referenced scenes from movies. But for Esquire, he wasn’t…

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