UGG's Women's Classic Short Sparkles | Source: UGG

The story of Ugg (Telegraph)
“Clumpy or comfortable, hideous or heaven-sent, few shoe styles have proved as divisive as Uggs. The boots – originating from Australia – have outlasted all forecasts of their demise, and rocketed to ubiquity as one of the footwear industry’s biggest success stories of the past decade.”

Offer Submitted on Gianfranco Ferré (Fashionologie)
“Gianfranco Ferré might have another savior on the horizon. A Milan-based source revealed that Paris Group, a Dubai-based fashion distributor and franchisee in the Middle East, has submitted an offer for the bankrupt brand.”

CFDA: Handle With Care (Vogue UK)
“Diane Von Furstenberg has issued new guidelines on behalf of the CFDA… The recommendations stipulate that healthy meals and snacks should be provided backstage for models – and that no designer should hire models under the age of 16 in a catwalk show.”

New Technology Measures Emotional Responses to Web Videos (Mashable)
“Affectiva, a commercial rendering of MIT’s FaceSense technology, was originally dreamt up to help… better understand emotion. The founders now see the potential of opening their emotion measurement technology for market research, product testing and development, clinical use and other academic purposes.”

Jewelry: Unzip the Bling (IHT)
“A tour of the Place Vendôme on ‘Jewelry day’ last week showed that there were two contrasting themes that echo the wider world: technology and nature. For high jewelry, made almost entirely by hand, technology is still part of the process, as computers are used to develop images and calculate geometric patterns.”

Ungaro Spring/Summer 2011 | Source: Style.com

Giles Deacon’s Ungaro debut (Independent)
“Deacon, who became creative director of this grand French fashion house in spring this year, said he wanted to take it back to its distinctly French roots – and he has done just that.”

Is this the future of media? (Independent)
“Many companies have, in recent years, moved into the customer publishing sector, distributing their own glossy magazines to their client database. But the web version has so much more potential, being open to all and offering opportunities for instant purchase.”

Why a mobile strategy for retailers matters more than ever (Luxury Daily)
“By 2013 mobile devices will overtake PCs as the preferred way of accessing the Internet… sooner or later retailers will have to make well-informed technology decisions about how to tackle mobile commerce.”

On Message and on the Screen (IHT)
“This kind of cerebral and visual imagination makes a Hussein Chalayan fashion movie an ideal way of transmitting the designer’s thoughts and feelings in a poetic, but practical, way.”

Jefferson Hack interviews Gareth Pugh (Fashionista)
“In a series presented by Dazed and Confused called ‘Meet the Designer’ the magazine’s co-founder Jefferson Hack talks with [Pugh] about the tentative future of catwalk shows, his sold-out shop in Hong Kong and why Saint Martins does not a star make.”

LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week.

But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns.

During the Paris menswear collections, Stefano Pilati opened the Yves Saint Laurent show with “Ain’t Nothing Like the Real Thing,” a 7-minute film by legendary photographer Bruce Weber, while on the first night of New York Fashion week, a mesmerising film by Nick Knight, featuring Ranya Mordanova in a fractured, postmodern ritual, beautifully complemented Korean designer Jung Kuho’s deconstructed Hexa collection. A week later in London, the British Fashion Council inaugurated a special screening zone at Somerset House for a series of film presentations by young designers like Craig Lawrence, Louise Gray and Katie Eary.

But much of the action took place outside the official fashion week schedule. We saw fashion films inhabiting online advertising units on sites like The New York Times, as well as the emergence of new editorial channels like TEST and NOWNESS, which joined SHOWstudio, Dazed Digital, brand websites, video sharing sites, and Diane Pernet’s international festival, A Shaded View on Fashion Film, as platforms for striking films by avant garde designers and established brands alike.

Last October, we brought you our first seasonal ranking of the Top 10 Fashion Films. This season, the competition was stronger than ever. So sit back, turn up the volume, and enjoy the Top 10 Fashion Films of the Season — and since most of the films are in HD, we recommend you expand the videos to fill your screens with the latest in digital fashion creativity.

(RSS and Email subscribers, click here to view the films).

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Dolce & Gabbana Front Row Spring/Summer 2010 | Source: New York Times

LONDON, United Kingdom — It’s that time of year again. With over one million pageviews on BoF in 2009, it’s time to take stock of the year that was in a retrospective of the most popular articles from The Business of Fashion.

Needless to say, 2009 was the year of social media in fashion and our top 10 list is reflective of the explosion of interest in fashion bloggers, social networks and the now ubiquitous Twitter. Despite all of the hubbub (and yet another high-profile article this week from the New York Times on bloggers crashing the front row) social media is not a trend that will disappear. At BoF, we have prided ourselves on going beyond all of the hype to figure out what the implications are for the long-term.

But BoF is about more than just Web 2.0 and our top 10 is reflective of this. Indeed, over the past year we responded to media requests on a variety of subjects from The New York Times, Wall Street Journal, Wallpaper*, Women’s Wear Daily, AnOther Magazine and others seeking our input on the forces re-shaping the fashion industry that are regularly covered in our pages.

So, without further ado, here is The Best of BoF from 2009. Happy reading!

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NEW YORK, United States — First video killed the radio star, now digital video appears poised to kill off the still photographer.

Armed with HD digital video that’s ever-higher in quality, photographers can now shoot moving images with the crispness and clarity of still photos. This raises an interesting dilemma for image-makers across art, fashion and advertising alike: why bother with photographs anymore?

Earlier this year, a video of Megan Fox in a bathing suit circulated online, followed by a cover story in Esquire magazine featuring images that were outtakes — screen grabs, essentially — from the video. Both were credited to celebrity portrait photographer Greg Williams, whose work has always referenced scenes from movies. But for Esquire, he wasn’t just making photographs that look like film stills – he took actual stills from a video that had already been widely distributed on the internet.

Magazines have long used online videos to support their editorial content, but the video featurettes were almost always supplementary. The printed photograph was still the prime focus of the piece and publishers and photographers were always careful to save the best material — the photographs themselves — for the print publication. That’s all starting to change.

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