Finding Your M.O. | Part 9: Acquiring Customers

Moda Operandi Membership Request Screen | Source: Moda Operandi

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEOof Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 8, we examined the importance of managing investors. Today, we tackle customer acquisition. NEW YORK, United States — When our website went live, we all stood around a desk watching Lauren Santo Domingo, my co-founder

…Continue Reading

Finding Your M.O. | Part 8: Managing Your Investors

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 7, we examined the complexities of serving global markets. Today, we tackle the topic of managing investors. NEW YORK, United States — Late one night, about a year after launching Moda Operandi (M’O), I received an

…Continue Reading

Finding Your M.O. | Part 6: How Wise is Conventional Wisdom?

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 5, we examined how to choose the right investors. Today, we tackle the topic of whether to follow conventional wisdom. NEW YORK, United States — In business, we often hear about conventional wisdom. There can be great

…Continue Reading

Finding Your M.O. | Part 5: How to Choose the Right Investors

Start-up Financing Cycle | Source: Wikipedia

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. NEW YORK, United States — Last month, in Part 3 of this series, I wrote about the importance of putting together a good business plan to focus your company and drive the fundraising process. But just as critical as building a good plan

…Continue Reading

Finding Your M.O. | Part 2: The Need For Speed

Finding Your M.O. is an on-going series penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 1, we looked at the path from big idea to launch. Today, we tackle the topic of growth. NEW YORK, United States — When founding a company, one of the most important decisions you will make is how and when your company grows. Growing a young company is not

…Continue Reading

Finding Your M.O. | Part 1: From Big Idea to Launch

On the heels of last week’s announcement that Moda Operandi has raised $36 million in new funding, we are pleased to launch a new BoF series, Finding Your M’O, penned by the company’s co-founder and CEO Áslaug Magnúsdóttir on her experience at the helm of a fashion technology start-up. NEW YORK, United States — In February 2011, I launched an online store — Moda Operandi — with my business partner, Lauren Santo Domingo. Moda

…Continue Reading