Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
BERLIN, Germany — Online retailers are trying to cajole consumers into revealing their vital statistics with new sizing technology tailored to turn back a tide of returned garments that is hurting profits.
SAN FRANCISCO, United States — Online sales of apparel and accessories are growing faster than any other e-commerce product segment in the US, driven primarily by improvements in online merchandising and return policies, according to a report released by eMarketer last April. But despite these advancements, the difficulty of finding the right size and fit without trying on prospective purchases in a physical store remains a major
LONDON, United Kingdom — In the early days of e-commerce, fashion brands were hesitant about selling online for two main reasons: fear that online distribution would dilute exclusivity and suspicion that consumers would never buy luxury fashion they weren’t able to physically try on. Nonetheless, in 2009, in the midst of The Great Recession, the online luxury market grew by 20%, a rate that’s expected to accelerate through the close of 2010, and online fashion retailers at both ends of the spectrum, from Net-a-Porter to Asos, the UK’s largest online-only fashion store, are reporting rapid growth. But buying fashion online is distinctly different to buying consumer electronics or books from Amazon. Fashion consumers still like to try before they buy,…