De-Mystifying the Cult of Common Projects

Peter Poopat and Flavio Girolami of Common Projects | Photo: Justin Chung

BoF sits down with Common Projects founders Peter Poopat and Flavio Girolami to uncover the origins and growing appeal of their visually clean — almost blank — shoes and decode the meaning of the signature numbering that appears on each pair.

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Stuart Weitzman, Master of Mid-Market Glamour

Stuart Weitzman | Source: Courtesy

With Stuart Weitzman on the auction block, the designer reveals how he built a footwear brand that generates $300 million in annual revenue with a blend of refined aesthetics, wearability, affordable pricing and vertically integrated manufacturing.

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Behind the Vans Boom

A scene from "Vans 'Off the Wall' 1966" movie | Source: Vans

More than a fashion trend, Vans has maintained double-digit growth for 19 consecutive quarters. BoF speaks to Kevin Bailey, president of the action sports division of VF Corporation, which owns Vans, to understand the key components of the company’s strategy.

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