‘Sleeping Beauty’ Brands: Myth or Magic Formula?

'The Sleeping Beauty' by John Maler Collier, 1921

Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?

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With Mosaert, Belgian Musician Stromae is Building a Fashion Brand

Stromae performing at the La Fête de la Fédération Wallonie-Bruxelles | Source: Flickr/Kmeron

The second capsule collection by Mosaert, the brand started by Paul Van Haver, better known as Stromae, whose videos have attracted hundreds of millions of views on YouTube, is set to launch at Paris concept store Colette. BoF speaks exclusively with the Belgian artist and stylist Coralie Barbier about building a fashion brand rooted in music.

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Champs-Élysées Seeks Overhaul Amid Growing Competition

Louis Vuitton store on the Champs-Élysées, Paris | Source: Shutterstock

Paris’s most-famous avenue, the Champs-Élysées, needs a facelift. That’s the verdict of building owners and retailers located on the street. They are now trying to convince the city of Paris that the avenue is ripe for refurbishment 20 years after its last renovation.

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