Francois-Henri Pinault announcing the renaming of PPR | Photo: Nicolas MoriceWhy did PPR, a globally renowned luxury group with years of heritage, rebrand itself as Kering and hire French fashion blogger Garance Doré to tell its story? BoF investigates.
Source: ReutersPARIS, France — PPR's sportswear unit Puma will soon have a new chief executive, the French group's head said on Friday. PPR chief executive François-Henri Pinault was speaking at a news conference at which he unveiled a new name for the luxury goods group, which will be rebranded as Kering.
Francois-Henri Pinault announcing the renaming of PPR | Photo: Nicolas MoricePARIS, France — PPR SA, the French owner of Gucci and Puma, will change its name to Kering to cap a transformation into a specialist in luxury products and sporting goods.
PPR Logo | Source: PPRPARIS, France — PPR SA, the French owner of Gucci and Puma, is considering changing its name to Kering to cap its transformation into a luxury and sporting-goods specialist, according to people with knowledge of the plan.
Savigny Luxury Index December 2012 | Source: Savigny PartnersLONDON, United Kingdom — Neither the Savigny Luxury Index (“SLI”) nor the MSCI World Index (“MSCI”) saw much activity during the month of December, finishing up 0.5 and 1 percent, respectively. Big news US shoppers were rather subdued in their purchases over the holiday season, causing all the US components of our SLI to fall immediately after Christmas, and then gradually catching up. PPR unveiled its first China-focused
