In Milan’s teeming commercial district, something unusual is happening this winter — Italians are shopping.
Puma SE, the German maker of athletic gear that sponsors sprinter Usain Bolt, forecast a belated sales increase this year as the company continues a gradual turnaround.
Zalando SE surged in Frankfurt trading after Europe’s largest online fashion retailer reported its first annual profit helped by lower sales and marketing costs.
The owner of Puma SE has explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year, according to people familiar with the matter.
Puma SE boosted its outlook for 2014 sales as the footwear maker’s investment in a new ad campaign and sponsorships started to take hold.
Hugo Boss AG, the German fashion house whose artistic director has clothed Michelle Obama, lowered its sales and operating profit targets for the year due to a “substantial slowdown” in European demand.
Proceeds from the listing of Rocket Internet shares were lowered to around 1.4 billion euros ($1.75 bln), from an initially targeted 1.6 billion euros, regulatory filings to the Frankfurt Stock Exchange late on Friday show.
Zalando SE surged as much as 14 percent on its trading debut in Frankfurt, as Europe’s largest online fashion retailer kicked off the biggest week in German technology stock sales in a decade.
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
Adidas AG rose the most in more than 10 months in Frankfurt trading on a report that hedge funds including Third Point LLC may take a stake and are pushing to remove Chief Executive Officer Herbert Hainer.